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Vice President, Marketing & PR

CORPORATE COMMUNICATIONS AND MARKETING EXECUTIVE

Dynamic and highly skilled leader with over sixteen years of executive level experience across the full spectrum of corporate communications, public relations and marketing. Skilled in building and leading strategic communications teams and programs as a trusted advisor and collaborative partner with the executive team. Combines unique blend of visionary leadership and executive business savvy to align people with strategy and spearhead innovative programs that enhance internal and external corporate communications strategy, media and investor relations, thought leadership, executive media training, crisis communications, corporate and brand marketing and sales support strategies

Experience Areas
• Increased corporate and brand specific media coverage for Lumina Media by 75 percent in 12 months; and Local’s by 65 percent in 6 months
• Developed strategic awards and recognition plan at Lumina and Local; garnered 20 and 56 company, brand and executive awards, respectively
• Led external and internal communications strategy, including media and analyst coverage, investor communications and integration of teams and assets for Local’s four acquisitions
• Experience with public, private and startup companies, including Lumina Media, Local Corporation, Motorola and KB Home
• Created and led robust investor relations and communications program
• Direct report of CEO or COO
• Extensive due diligence experience in M&A transactions and financing rounds at Local Corporation
• Expert at creating highly-specialized crisis communications plans and procedures from the ground up, first executive-level marketing and PR professional at both Lumina and Local
• Varied and complex crisis communications experience at KB Home
• Created and championed sales support plans and programs
• Spearheaded and led executive media training and executive thought leadership/social engagement programs


• Developed and manage company's internal and external strategic communications programs
• Serve as primary spokesperson and media contact
• Led planning and rollout of company name change and full brand re-launch
• Lead and manage all marketing, public relations, media relations, crisis communications and corporate
and brand communications initiatives for company and 17 media brands
• Lead and developed dynamic sales support strategy and materials, including customized sales decks, master
templates, media kits, ad planners and email programs, across 9 categories and 15 brands
• Initiated, built and expanded strategic relationships with Tier I national, regional and local media, and
trade media, including the NY Times, NPR, Good Housekeeping, MediaPost and CBS
• Built audience survey strategy and created/launched 9 brand reader surveys
• Directing all company social media initiatives (

• Developed company's internal and external strategic communications programs
• Served as primary spokesperson and media contact
• Led all public relations, media relations, marketing and crisis/corporate communications initiatives
• Led and developed strategic communications related to M&A, leadership transitions and other corporate
activities
• Initiated, built and expanded strategic relationships with Tier I national, regional and local media, including
Wall Street Journal, Business Week, AdWeek, Inc., etc.
• Coordinated NASDAQ opening bell event and investor day in NYC
• Secured Deloitte Tech Fast 500™ ranking for company for four consecutive years
• Developed key talking points for media interviews, events and M&A activities
• Led media training sessions for executive management teams


Associate Vice President, Corporate Communications 

• Developed strategic communications plans for territory
• Led all media relations and outreach
• Initiated and maintained relationships with local (Orange County and San Diego)
media entities, including: Orange County Business Journal, OC Register, San Diego
Union-Tribune, San Diego Business Journal, trade publications, local broadcast
stations and other local/national publications
• Increased media exposure by 60% through building and leveraging relationships with
local and national media
• Served as primary media contact and crisis communications spokesperson and
managed all crisis events
• Initiated and developed Literacy Program with local elementary schools
• Directed media and fundraising events for Project Playhouse and STAR/PAL youth Community Center

Director, Public Relations

• Led and managed all public relations and investor relations activities for $20M IPO, which was one of the most
successful IPOs of 2004
• Increased media coverage and visibility by over 70% by building and leveraging relationships with national
media and research groups to include ClickZ, Media Post, Search Engine Watch, The Kelsey Group, The
Washington Post and WSJ.com
• Secured six pieces of media coverage per month in target online publications
• Sourced and facilitated an average of two executive profile interviews with per quarter
• Developed communications strategy that resulted in consistent editorial coverage in top industry blogs
• Proactively developed and produced an average of five press releases per month
• Achieved editorial placement and positive reviews in top 15 targeted industry sites utilized by new advertisers
to learn about search
• Formulated and maintained corporate identity messaging to position company as industry leader in
paid-search/local-search

Corporate Communications / Public Relations Manager

• Developed public relations plans and strategies for multi-million dollar public safety and law enforcement
technology division of multi-billion dollar entity
• Served as primary media contact for local, national, trade and international media channels representing three
public safety, law enforcement and public service business units
• Served as primary spokesperson and media contact for all press inquiries and communications related to all
public safety crisis issues and activities
• Collaborated directly with corporate office on all ISD division public relations efforts
• Directed marketing efforts through coordination of advertising campaigns, production of web site content and
subsequent updates, etc.
• Managed all public relations activities with respect to the acquisition of Printrak International by Motorola Inc.
in 1999

Public Relations Manager

• Served as chief liaison between software/hardware vendors and to IT executives
• Specific responsibility for preparation of needs analysis, budgetary analysis, documentation of vendor
demonstrations as well as key input on final approval processes
• Responsible for open dialogue on all support/maintenance issues with key vendor

Executive Information Technology Coordinator

• Active member of Grey Advertising #1 creative team with direct responsibility for such clients as
• Jockey International, Procter & Gamble, Dove Chocolate, Healthy Choice, Parker Brothers and Gatorade
• Produced artwork and copy for these national/international accounts
• Developed creative concepts and executed on them through coordination of story boards, client presentations,
open casting for television and print campaigns, etc.
• Coordinated Grey Advertising's corporate participation in annual "Madison Avenue Sell Out" charity event

Copywriter/Creative Assistant

Find out detailed information about Cameron Triebwasser, Vice President, Marketing & PR in Costa Mesa, CA

Cameron Triebwasser: Vice President, Marketing & PR in Costa Mesa, CA

Cameron Triebwasser

Lumina Media – Irvine, CA

Local Corporation (NASDAQ: LOCM) – Irvine, CA

KB Home (NYSE: KBH) – Irvine/San Diego, CA

Interchange Corporation (NASDAQ: INCX) – Laguna Hills, CA

Motorola Inc. (NYSE: MSI) - Anaheim, CA

Motorola Inc. (NYSE: MSI) - Anaheim, CA

Quiksilver Inc. (NYSE: ZQK) - Huntington Beach, CA

Grey Advertising (NASDAQ: WPPGY) - New York City, NY

Arizona State Univeristy

Newport Harbor High School