Action sports

Movies

Mid century design

Doodling

Food (mukbang)

Freelance Art Director

Inspired by others drive me to provide every project with fresh ideas that meet and exceed the highest standards. Taking part in the growth and development to corporate brands such as Yamaha Motor Corporation, GT Radial, Scorpion Helmets, Cox Communications, Universal Electronics, Cledos International and Allergan, motivates me to develop new and creative ways to connect customers in ways that are relevant to their lives. More importantly, to constantly learn, grow from creative experiences and have fun doin it.

Develop original graphics and designs to support various pharmaceutical companies with marketing, events, and promotional collateral such as, but not limited to, packaging, flyers, posters, brochures, booth graphics, banners, sales tools, promotional items, and other advertising material as required.

• Develop new and creative ways to connect patients/doctors in ways that are relevant to their lives.

• Ensure all projects follow brand guidelines and communicate the most effective and motivating value propositions and messaging.

• Participate in brainstorming sessions with other members of the creative team and outside agencies in order to develop ideas for campaign concepts, visuals, and copy

Consult with functional departments throughout the company within the JUVÉDERM brand to develop designs and advertising materials in support of strategic objectives

• Provide art direction and design to implement various marketing materials such as, brochures, sales tools, promotional items, packaging, flyers, posters, trade show concepting, booth graphics, banners and other advertising materials.

• Photo enhance, stylize and retouch images to enhance brand of facial aesthetic products.

• Cledos International: Meet and exceed the rebranding and creative needs of Cledos International. Part of the impetus for the rebrand was to make a clear break from the old and start anew with fresh ideas from collateral and website to packaging and point of sales

• GT Radial USA: GT Radial signed on as an official tire supplier for the popular Formula Drift series. Developing their branding campaign along with print and digital advertisement – hero cards, t-shirt design and banners were introduced as well for the FormulaD events

Art Director

• Produce ad campaign concepts, art direction and design and implement various marketing materials for print, TV, web and POP
• Build, manage an internal creative team to deliver the most effective creative messaging and design; establish credibility by bringing fresh ideas and approaches to all collateral work while ensuring on time and on scope delivery of creative outputs
• Art direct numerous photoshoots and coordinate shotlists for still and video assets
• Photo enhance, stylize and retouch images. Provide final production, digital file prep and attend press checks.
• Develop and implement Star brand to various marketing materials for advertising, collateral, video, trade show booth design and P.O.P.
• Produce Rules and Guideline for the “Star Motorcycles” brand correctly and consistently to enhance the image, reputation, and recognition of Star products.
• Thru effective branding, elevate the potential of this new company, Scorpion USA to become no.2 in the US helmet market


Find out detailed information about Will Hong, Freelance Art Director 

Will Hong: Freelance Art Director

Will Hong

SONA Creative Group

Pacific Communications

Tripl5 Creative

Marshall Advertising and Design

California State University of Long Beach