Creative Agencies

Lifestyle

Music

Health & Fitness

Responsible for overseeing the curation of content and managing new show launches.
- Built thematic content playlists to lift viewer engagement and time spent
- Copy edited synopses, episode and feature descriptions, and other brand materials 
- Oversaw strategic planning and implementation of content promotion
- Optimized content placements based on performance analysis 


Program Planning Manager

Responsible for curating and programming content across multiple platforms including desktop, mobile web, apps and OTT.
- Managed cbs.com front door on desktop, including strategic marquee and video/editorial placement
- Managed all TV show pages on desktop, including primetime, daytime, specials, and classics
- Coordinated with CBS All Access teams to promote the service and run campaigns on all platforms
- Updated show assets, cast pages and episode recaps as needed


Content Operations Coordinator

Responsible for "The Talk." 
- Coordinated daily video clips, marquees, giveaways and all components of The Talk website
- Assisted with editorial content and social distribution of content


Editorial Operations Coordinator

Responsible for multiple TV shows, community management, social listening, facilitated events and developed second screen app content.
- Coordinated CBS promotional content and messaging for Facebook and Twitter 
- Managed events with talent, including live video chats and live tweet events
- Monitored social channels and live tweeting throughout broadcast of all new episodes
- Analyzed social buzz on a nightly basis to pick on trending topics and episode highlights
- Developed and programmed content for Sync, the second screen experience within the CBS app

Associate Social Media & Digital Producer

Responsible for multiple accounts, community management, brand strategy and brand development.
- Functioned as a main point of contact for clients regarding social activations
- Community manager responsible for content curating, CRM and influencer outreach
- Assisted with social reports to measure engagement, reach, growth and KPIs
- Representative clients: Scarpetta LA, Spa Montage Beverly Hills and Genetic Denim


Social Media Associate

Responsible for e-mail campaigns, social media engagement, brand awareness and event marketing for venues and artists.
- Developed strategic marketing plans to increase ticket sales including website adverts, social media messaging and contesting/giveaways
- Managed internal and external project timelines from concept to launch
- Worked with creative team to optimize client campaigns 
- Created and distributed weekly e-mail campaigns to the US & Canada
- Managed two Marketing Coordinators and internship program


Marketing Coordinator / Project Manager

Find out detailed information about Laura Dorado,  in , CA

Laura Dorado: in , CA

Laura Dorado

Fullscreen

CBS interactive

CBS interactive

CBS interactive

Buzzsmith Digital Marketing

Wantickets

Elon University