Bike

Fashion

Lifestyle

Outdoor

Snow

Streetwear

Surf

Yoga

Health & Fitness

Music

Reading

Design

Traveling

Playing the mandolin

Product Line Manager

I bring levelheaded positivity, even during challenges, and empathic support to every team I’m a part of. Expressing gratitude to those I work with is a priority, as I know the value of feeling appreciated. So is maintaining strong working relationships with cross-functional team members. I honor my colleagues’ perspectives, time, and expertise. And when I’m able, I teach and encourage others.
My creativity is an asset that guides me, not just in design but also in presentations, securing buy-ins from others, and finding solutions. I think outside the proverbial box and am adaptive and comfortable with change. I bring innovative ideas to the table. And I’m willing to take risks and explore new opportunities.
I seek to meld my professional aspirations and passions. Being part of something I believe in, loving what I’m working on, and creatively solving problems every day—these are the aims that guide my career choices.

•	Analyze and interpret global market trends, consumer research, and selling data to create new product concepts for DTC and wholesale channels globally
•	Develop seasonal range plans to ensure brand financial, margin, and sku targets are met 
•	Write seasonal product briefs and effectively communicate strategies to key stakeholders
•	Intermediate between design, development, costing, and material teams to ensure timely deliverables
•	Manage product line from concept to commercialization
•	Multitask to manage multiple seasons at any given time
•	Present product first to key internal and external groups and then at global sales meetings
•	Work with domestic and global merchandising teams to build volume-driving products that are relevant in key markets
•	Meet and maintain product pricing goals through collaboration with development and costing teams
•	Enter and maintain accurate data in Flex PLM
•	Co-manage category SMU program and assist with management of other categories as needed
•	Build strategies to address shifting brand demographics, consumer behavior, and product lifecycles

•	Analyze and interpret global market trends, consumer research, and selling data to create new product concepts for DTC and wholesale channels globally
•	Develop seasonal range plans to ensure brand financial, margin, and sku targets are met 
•	Write seasonal product briefs and effectively communicate strategies to key stakeholders
•	Intermediate between design, development, costing, and material teams to ensure timely deliverables
•	Manage product line from concept to commercialization
•	Multitask to manage multiple seasons at any given time
•	Present product first to key internal and external groups and then at global sales meetings
•	Work with domestic and global merchandising teams to build volume-driving products that are relevant in key markets
•	Meet and maintain product pricing goals through collaboration with development and costing teams
•	Enter and maintain accurate data in Flex PLM
•	Co-manage category SMU program and assist with management of other categories as needed

Product Line Manager, Women's Classics

•	Selected materials and colors for new slipper projects
•	Analyzed and interpreted global market trends, consumer research, and selling data to create new product concepts for domestic and wholesale markets
•	Developed seasonal range plans to ensure brand financial, margin, and sku targets were met 
•	Wrote seasonal product briefs and effectively communicated strategies to key stakeholders
•	Intermediated between design, development, costing, and material teams to ensure timely deliverables
•	Managed product line from concept to commercialization
•	Multitasked to manage multiple seasons at any given time
•	Presented product first to key internal and external groups and then at global sales meetings
•	Worked with domestic and global merchandising teams to build volume-driving product that is relevant in key markets
•	Met and maintained product pricing goals through collaboration with development and costing teams
•	Entered and maintained accurate data in Flex PLM


Product Line Manager, Women's Slippers

•	Selected materials and colors for new slipper projects
•	Designed and developed materials and trim
•	Approved strike-offs and lab dips
•	Created and maintained CADs for category
•	Analyzed and interpreted global market trends, consumer research, and selling data to create new product concepts and build seasonal line plans
•	Wrote seasonal product briefs and effectively communicated strategies with key stakeholders
•	Intermediated between design, development, and material teams to ensure timely deliverables
•	Managed product line from concept to commercialization and multitasked to manage multiple seasons at any given time
•	Presented product to key internal and external groups, as well as at global sales meetings
•	Established open lines of communication with merchandising and sales teams to further understand market and customer needs
•	Met and maintained product pricing goals through collaboration with development and costing teams
•	Entered and maintained accurate data in Flex PLM

Associate Product Line Manager, Women's and Kids' Slippers

•	Assisted with design briefs
•	Designed and developed seasonal materials and prints
•	Approved strike-offs and lab dips
•	Organized footwear samples
•	Created and maintained new products in Flex PLM database
•	Assisted with fit sessions
•	Corresponded with materials department and material vendors
•	Assisted with sample sale preparation
•	Researched consumer, design, and material trends
•	Created and maintained CADs for category
•	Communicated with international development team on product changes

Product Coordinator

•	Produced footwear CADs
•	Colored footwear lineart and created color merchandising boards for team
•	Designed prints and graphics for footwear
•	Created specifications for prints and woven textiles
•	Created digital pattern library

CAD Designer/ Colorist

As the owner and sole employee of Molt I designed and hand-crafted accessories and gifts from used clothing that was landfill bound. I purchased the clothing from a local textile recycler and through different methods of surface design created colorful products that I sold online and in local shops.

Between 2010 and 2012 I also supplemented by income by working as a freelance graphic designer.

Freelance Graphic Designer/ Creative Director

•	Designed women's garments geared toward rock climbing
•	Developed patterns for women's garments and fit garments
•	Designed textiles, company logo, and graphics for apparel
•	Approved strike-offs and lab dips
•	Developed seasonal color palettes
•	Sourced materials and domestic factories
•	Sewed and tested garments

Women's Designer/ Design Assistant

•	Assembled garment tech packs and communicated specifications to international manufacturing partners
•	Sketched garments in Adobe Illustrator
•	Developed trim
•	Created organization systems for garment, trim, and swatch samples
•	Assembled line sheets for trade shows and assisted at shows
•	Approved strike-offs and lab dips
•	Assisted with fit sessions
•	Assisted with graphic design

Assistant Designer

•	Assisted a team of engineers in the design and development of a child's bicycle trailer
•	Designed the functional fabric portions of the trailer
•	Created and tested prototypes, selected materials, chose colors, and created specifications
•	Traveled to China to prepare the trailer for production

Intern

•	Provided customer service to REI customers
•	Maintained a working knowledge of products sold at REI
•	Kept sales floor stocked and tidy
•	Assisted customers in purchase decisions and strived to achieve customer satisfaction

Customer Service and Sales Specialist

Find out detailed information about Fran Cerami, Product Line Manager in SANTA BARBARA, CA

Fran Cerami: Product Line Manager in SANTA BARBARA, CA

Fran Cerami

Teva

UGG

UGG

UGG

UGG

UGG

Molt

Stonemaster

Gramicci

Trek Bicycle Corporation

REI - Recreational Equipment Inc.

University of Wisconsin