Allan Price

Allan Price

Global Director, Digital Marketing at Monster Energy

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Summary

Digital Marketing Executive

Talented and accomplished executive with 10+ years’ success leading customer acquisition, technical development, and digital marketing innovation for fast-paced organization.

Entrepreneurial, energetic professional with repeated success guiding global marketing activities to ensure on- brand positioning and awareness. Passion for gaining deep understanding of client requirements and exceeding expectations by delivering customer conversion results on time and within budget. Expert presenter, negotiator, and businessperson; able to forge solid relationships with partners and build consensus across multiple organizational levels.

Promoted through multiple roles with increasing responsibility for global business growth beginning with successful challenge to launch Monster business in Europe and culminating with oversight of $15M content, digital marketing, and communications budget with 20 direct and 70 indirect reports across 15 brands.

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