WHAT I DO: I refine and repair operations and strategies to develop results-oriented marketing plans that secure customer loyalty and drive sustainable growth. I manage P&L and develop annual budgets, all while developing innovative process management and reporting systems that keep workflow efficient and transparent.
WHY IT MATTERS: My role at BG Digital puts me at the center of a lot of moving parts and competing priorities, and I love guiding all those parts into place to create elegant solutions. My single-minded focus on enhancing the customer experience gives me an edge in storytelling and cultivating brand loyalty.
WHO I WORK WITH: I build and support cross-functional teams to manage diverse functions, including human resources, finance, and project planning, and operations. I take a collaborative approach to team leadership, ensuring that my team members are empowered to succeed.
WHAT MAKES ME DIFFERENT: I balance quantitative analysis with creativity and vision-based passion to guide each stage of marketing and project planning, from brainstorming to customer-facing launch. My scope of expertise spans finance, operations, and the treasury sector as well as marketing, so I bring a uniquely well-rounded perspective to each campaign and process improvement.
WHERE I FOCUS: Marketing Strategy | Business Finance & Accounting | Operations Leadership | Customer loyalty & Retention | Project & Program Management | Cross-functional collaboration | Continuous workflow improvement | Data-driven decision-making Budget Strategy & Allocation | P&L Management | Creative Branding