As a senior marketing executive with extensive experience in the technology and entertainment industries, I’ve worked with such industry-leading companies as Crestron, Canon, and Atlona Technologies.
There are three aspects to what I bring to the table:
--Strategic Marketing. I’ve quarterbacked the ideation, development, and execution of highly innovative marketing and branding strategies for product offerings in the B2B and B2C segments that have delivered double-digit growth results.
--Revenue Growth Influence. With unique strategies that leverage an optimal mix of marketing tools combined with deep expertise in cross-channel marketing, I’ve been consistently successful in driving brand recognition.
--Thought Leadership. As a trusted marketing advisor to senior management, I’ve achieved buy-in to launch unique concepts that have driven brand recognition by leveraging an astute mix of marketing tools and vehicles.
With every marketing project I tackle, I combine creative thinking and analysis-driven planning—I don’t believe you can implement effective marketing strategies without both. I take an integrated approach to marketing that combines all the elements of traditional, social, event, and customer touch-point marketing.
I enjoy studying marketing trends and industry data to uncover opportunities, drive marketing messaging, and create sales messages.
I bring an entrepreneurial perspective and strong business acumen to every project I take on, as well as the ability to view business challenges from a high-level vantage point so I can make decisions based on what’s best for the entire business.
A cool bit of trivia about me: I’m in a live Neil Diamond video that was shot in Madison Square Garden!
Skills: Corporate Brand Identity, Market Research & Trend Spotting, Push/Pull Digital Marketing, Budget Planning & Control, SEM, SEO, Social Media, PR, Event/Trade Show Management, Product Launches, Market Positioning, Competitive Analysis