Performance-driven professional with a 20+ years of marketing and advertising leadership. Experienced with working for high profile, premier brands to deliver exceptional branding and promotional marketing strategies to reach out to cross-cultural and general audience consumer markets. Results-focused professional who combines vision, creative talent, and business acumen to identify market trends and create high impact strategic marketing promotions and materials to drive brand awareness, while delivering the highest level of product quality to enhance revenue growth.
Proven track record in working with various industries, such as retail marketing, sports marketing, consumer products, manufacturers/packed goods, and multi-cultural companies. Expert at leading and interfacing with cross-functional teams to develop and execute Above-the-Line (ATL) and Below-the-Line (BTL) campaigns as well as forge key relationships and partnerships that further brand and company awareness for clients.
Well-rounded history of professional experience from my internship days wearing multiple hats at one of the top Hispanic advertising agencies to opening and co-founding a successful cross cultural marketing and advertising agency known as Spark Cross Cultural Marketing.
Notable brands: Kraft Cheese, Oscar Mayer, Mission Tortillas, Pepsi, Home Depot and Coors Light, to name a few.