Insightful and energetic marketing professional who grows brands by harnessing the love a consumer has a for a brand. I capitalize building a story around what consumers love about a brand. I bring the story to life through all touch points from product/service to communications platforms.
As a finisher of thirteen marathons and experienced brand manager, I believe that branding is similar to a marathon. I bring a detailed, methodical and visionary perspectiive to each brand that I build, just like training. When the time comes for a brand to perform, I drive tangible growth and foster strong emotions, similar to a marathon.
Key competencies include:
Strategic Sales / Marketing Campaigns
Product Development / Repositioning
Pricing / Promotion Strategy
Customer Segmentation / Trend Analysis
Leadership / Team Collaboration