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Marketing and Business Development Associate

I am a senior at Southern Methodist University working on a double major in marketing and sport management. I am currently working with PCG SportsDesk as a Marketing and Business Development Associate. I also work as a research assistant within the Simmons School of Education studying ambush marketing practices via social media. I have a goal oriented mindset and work especially well with teams. 

Skills include:
Event planning
Marketing Research
Social Media
Microsoft Office
Basic R and SQL skills

• Collaborated with the business development team in formulating strategic approaches for securing new and retaining current partners.
• Strengthened marketing capabilities by assisting in optimization of the company website, case studies, and social channels.
• Planned key components of inaugural company offsite including transportation, catering, housing, guest speakers, and extraneous event resources.

• Provided exceptional customer service while teaching private and group lessons to all ages and experience levels 

Ski Instructor

• Aggregated and analyzed 3,813 rows of Twitter data to categorize into different types of ambush marketing techniques
• Co-authored research on ambush marketing in the Rio Olympics with Dr. Gashaw Abeza with the goal of publication


Undergraduate Research Assistant

• Managed practices with set-up, hydration stations, equipment, and sponsorship placement
• Assisted in registering and checking out 10 football teams, as well as inventoried resources before and after the event
• Managed U15 team with practice, meals, transportation, and game day operations


Event Operations

• Worked closely with the Dallas Mavericks to market, promote, and sell the NBA game experience at American Airlines Center to prospective fans
• Gained valuable sales training and experience in selling tickets, generating over $500 in ticket sales


Ticket Sales

• Demonstrated vigilance and accountability by working with lifeguard team to provide total safety coverage for Forest Lake

Lifeguard

• Executed multiple rescues for the densely populated pool and recreation area

• Excelled both independently and with the sales associate team with a goal oriented mindset to achieve customer satisfaction

Sales Associate

Find out detailed information about Madelaine Rueda, Marketing and Business Development Associate in Dallas, TX

Madelaine Rueda: Marketing and Business Development Associate in Dallas, TX

Madelaine Rueda

PCG SportsDesk

Bradford Ski Area

Southern Methodist University

USA Football

Dallas Mavericks Basketball Club (NBA)

Town of Methuen

Massachusetts Department of Conservation and Recreation

Abercrombie & Fitch

Southern Methodist University