Fashion

Lifestyle

Outdoor

Triathlon

Health & Fitness

Camping

Archery

Hiking

Traveling

History nut

Summiting mountains with no trail

Design/sewing/testing/repeating

Museum nerd

Rock climbing (err -- bouldering).

Founder / Creator

My product catalog: Wrascal Designs, Inc. 
https://goo.gl/15275S
It is also on my LinkedIn Profile. 

I have over 12 years of marketing and lead generation experience, 8 years of Sales Operations and Account Management, and 4 years of production experience across three companies in three different industries including softgoods. In most cases, we built our strategy, brand, followers, customer base from scratch, having to implement/test (and fail along the way) in order to drive sales to scale. In other words, I am a builder and have had a hand in every aspect of a sales cycle and corporate infrastructure workflow and bring an entrepreneur’s/builder’s mindset to this role. 

As an original at LinkedIn in 2005, I helped not only build the product marketing strategies with the Director of Sales, but I was the sole direct marketing manager who spearheaded lead generation on behalf of the sales team while managing/renewing accounts of existing customers, reporting on campaigns, and liaising with customer service and product. This role turned into Sales Operations where I was overseeing and streamlining the entire workflow of the sales cycle while building and scaling strategic marketing. As things grew, I also built the UX workflow for the first enterprise customer landing page for in bound leads. 

At PrizeBox, a GPS-based phone App that enabled small brick-and-mortar businesses to communicate with next-door businesses and provide cross-branded rewards to consumers, I built out the entire corporate infrastructure, oversaw the production of the App, branded, hired marketing and sales roles, tested and launched the product into market and closed customers to meet the board’s goals. 

Upon creating and launching Wrascal Designs, I invented, designed, produced, and launched a product line of adventure travel bags into the Outdoor Retail Industry. Having taught myself how to sew in order to see my products come to life, I understand the emotional side of creating and the daunting path of attempting to sell something I made with no idea other than passion on how to scale it. As an original, patented idea, not only did it need to be branded and packaged and customers (both individual + retail) need to be sought, but also the entire supply chain needed to be established from tech pack to distribution center. Thereby, I built an entire brand of softgoods and took them to market from nothing more than an idea and few people willing to help. 


Invented, designed, developed, prototyped, tested, produced, manufactured, branded, priced and launched a product line for manufacturing (13 bags and accessories) on brand with the Wrascal vision of multi-use, multi-configurable softgoods. 

Product Catalog: https://goo.gl/15275S
www.wrascalcarrier.com
@wrascalcarrier
www.facebook.com/wrascalcarrier
One Carrier. Six Configurations. Unlimited Possibilities. 
The Multi-Tool of Bags.

The Wrascal Carrier was created and built by me—an adventurer, traveler, elite Track & Field athlete, and avid outdoorsman. While traveling throughout the world, I was frustrated with the limited cross-functionality of conventional travel bags. I set out to create a bag that was not only versatile and tough as nails but adaptable to your gear load across any environment. The Wrascal Carrier reduces space, increases adaptability, alleviates decision-making, and empowers you to configure your adventures. 

- Built out the Corporate infrastructure and business strategy with the CEO to successfully launch PrizeBox 
- Hired, managed, and scaled the corporation and brand vision 
- Created a flat, open-door, streamlined, goal-oriented team with transparent communication. The goal achieved was to establish an autonomous, self-motivated work ethic with a cross-functional mindset to back each other regardless of job title or role in order to achieve market success
- The result: established market penetration and viable revenue streams utilizing the PrizeBox products
- Created the sales strategy, trackable and scalable sales cycle, and marketing strategy to scale to multiple cities and strategic areas
- Fostered and maintained constant, successful communication lines to bridge product, marketing, and sales departments/teams, which established a singular, united team and vision
- Active in networking, fundraising and transitioning the company from a seed stage start-up to a Series AA-1 


Chief Operations Officer

Created, developed, manufactured, branded, marketed and sold an organic therapy product to physical therapists, massage therapists, and athletic training clinics. (Also, while training for the Olympics and prototyping “Wrascal bags”) - I rehabilitated athletes and injured persons, promoted reduced recovery rates through structural integration, soft tissue and joint manipulation using multiple modalities while marketing and maintaining relationships with new and existing clients.



Creator / Builder

Traveled to parts of the world and sometimes got to represent the United States -
Summary:
2x Competitor at The Olympic Trials in Track & Field, Hammer Throw 
2x Masters National Champion in Track & Field, Hammer Throw, 35 lb. Weight
2x Club National Champion in Track & Field, Hammer Throw
2x All-American - Stanford University, Hammer Throw, 35 lb. Weight 
3x U.S. National Teams
9x H.S. All-American - Track & Field

Professional Track & Field Athlete

- Point of contact for recruiters and hiring managers in coordinating the online postings of professional job vacancies and other needs
- Maintained business relationships with customers and client companies
- Lead Generation: Researched companies and corporations to initiate first contact and develop strategic marketing campaigns
- Coordinated, launched, managed, and reported marketing campaigns of potential LinkedIn customers
- Developed marketing / sales reports and briefed the Executive Team weekly
- Wrote/edited/proofread copy of all marketing presentations for Sales Team
- Researched competitors in similar industries and briefed the General Manager of Sales
- As the sales cycles began to form, I tracked the process/steps/touch points in order to dial, replicate, and scale
- Provided Customer Service on behalf of the company

Account Representative

- Built the UX design for the Corporate Solutions Website - the first B2B product website on LinkedIn specifically for recruiters and hiring managers
- Created the team to build the Corporate Solutions Website
- Managed and led the team for the creation, testing, and launch of the Corporate Solutions Website 
- Wrote the copy and first UI versions of the Corporate Solutions Website
- Continued/Straddled Sales Operations responsibilities (below role)
- Created, wrote, launched, and reported Marketing campaigns on behalf of Inside Sales team targeted to top tier recruiters and hiring managers (Fortune 2500)
- Targeted Market Research for strategic accounts (Fortune 2500)
- Weekly Campaign management and reporting


Sales Marketing Manager

- Built, refined and owned, in partnership with Director of Sales, what would become the standard operating procedures for the "Concept to Close" Sales Cycle, Work Flow, and Account Management processes for efficient operations and scaling of the Corporate Solutions team 
- Bridge between Finance, Sales, and Product Marketing 
- Managed each Account as direct point of contact of premium offline accounts on behalf of the Sales Team 
- Created, wrote, segmented, launched, and reported lead generation marketing campaigns for the sales team to initiate each sales cycle 


Sales Operations Manager

Find out detailed information about Nicholas Welihozkiy, Founder / Creator in San Jose, CA

Nicholas Welihozkiy: Founder / Creator in San Jose, CA

Nicholas Welihozkiy

Wrascal Designs, Inc.

PrizeBox, Inc.

SwingVine360

United States / Unattached / Pac-Bay Track Club

LinkedIn Corporation

LinkedIn Corporation

LinkedIn Corporation

Stanford University