Luiz Felipe Rapacci

Luiz Felipe Rapacci

Summary

Marketing executive with more than 11 years’ experience in Beverage and Food companies such as Coca Cola FEMSA and General Mills, with a focus in Category/Brand Management and Trade Marketing. During these years, I primarily dealt with category management and P&L, product launch strategies, marketing campaigns, POS execution strategies, sales force incentive, loyalty programs, trade marketing and revenue management on a national basis.

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