Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Streetwear

Surf

Swim

Tech

Yoga

Health & Fitness

Planning

Photography

Entertainment

Group activities

Styling/merchandising

Event Categories: Activation, Corporate, In-House, Entertainment, Product Launch, Announcements

Trade Show Categories: Consumer Electronics, Tech Accessories, Fashion, Lifestyle, Outdoor, Regional, International, Specialty, Travel, Luggage, Interaction

Annual Budget Supervised: $3,000,000.00 

Event Size: 5-1,000 attendees 

Installation size: 6ft-7,900 square feet


Sponsorship and exhibitor management for over 150 global events for all owned and licensed brands under Incipio Group (Incase, Braven, Incipio, Tavik, Griffin, and licenses- Kate Spade, Tumi, Rebecca Minkoff, Under Armor, and more)
Manage, train, and set short term and long term goals for Event Team
Design show floor layout with planogram
Set, communicate, and maintain timeline for accurate project management
Manage budget development throughout fiscal year 
Work with Finance Department  to manage event accounts payable/receivable
Supervise all staff and outside vendors, lead all onsite installations and dismantles
Create and design applications for company to streamline communication throughout event 
Build asset database with continual update to store and track all event displays and other marketing materials, to allow access to the entire global

Events Manager

Prepare yearly event budget per brand
Plan event according to requirements by brand from start to finish
Negotiate contracts and evaluate options for a variety of  selected properties and vendors submitted for CEO approval
Manage all logistical details with vendors and arrange all related services 
Manage the design and execution of asset creation for events (Ex. signage, promotional items, invitations, displays,  newsletters, retail assets, POP’s ,etc) 
Coordinate with internal IT Team to confirm all technology needs are met (additional internet access, payment methods, SKU list pricing, location tax, discount, etc) 
Ensure onsite operations are proficient and prompt (Ex. entertainment, transportation, food/beverage, installation/dismantle, material handling/electrical, photography/video)
Create and manage a run of show and detailed itinerary for all attendees 

Events Coordinator

Create, maintain, and update all trade show and event calendars across all brands
Sign all legal contracts that pertain to any event
Manage database and registration process, including on-site registrations
Request appropriate SKU list per show and confirm product selection aligns with the audience 
Responsible to pack/oversee all assets and displayed pulled and properly packed to avoid damage during shipment by warehouse team
Work with internal Logistics team for cost effective event shipments and insure correct delivery dates
Book travel and housing and manage meeting schedule for all attendees 

Marketing Events Specialist 

upport Brand Managers with day-to-day client relationships and project management to ensure that projects are completed efficiently and effectively
Attend all events and trade shows as Incipio and Braven brand and product expert 
Collaborate with outside brands and internal team to customized products   

Lauren Chaisson: in Corona Del Mar, CA

Lauren Chaisson

Incipio Group

Incipio Group

Incipio Group

Incipio Group

Firestone Family

Pink Laundry