Michael Pendleton

Michael Pendleton

Director of Marketing or VP

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Summary

Pioneering Solutionist and Integrated Marketing Expert, with over 20 years of experience in all areas of marketing, brand strategy, and business planning for both B2B and B2C. Possesses a deep bench of expertise in both traditional and digital marketing; including, E-commerce, SEO, content strategy, influencer marketing, paid, analytics and social media.

Data-Driven Change Agent and Disruptive Thinker. Highly focused on analysis and KPI’s. Constantly pursuing insights on trends, consumer research, new media solutions and the latest digital technology. Experienced with top consumer brands, Fortune 500 companies; such as Starbucks, Virgin, Air New Zealand, Safeco Insurance, Microsoft as well as Start-ups. In a previous Start-up, I served as the Director of Marketing and was the 1st marketing hire. Successfully built the team structure, hired five positions, created first time best practices and procedures, and built a successful strategy focusing on digital. Sales increased from $500k per month to over $7 million per month – within 8 months.

Builds Thriving Teams and Collaborative Environments, for high growth Start-ups and fast past organizations. An award-winning manager who develops high functioning teams as well as contributes to executive leadership teams. Drives millions of dollars in revenue by managing products, building cross-functional relationships, maximizing internal resources, and innovating leading-edge business processes.

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