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Vice President, Marketing

With an extensive background in branding, digital experiences, marketing and creative direction, I’ve been able to aggregate my full range of experience to create brand touchpoints that truly resonate with consumers. I specialize in creating 360° brand experiences, inclusive of positioning, strategy, audience mining, messaging and creative to shape impactful and fully-quantifiable consumer communications that break through and remain memorable.

Hired to jumpstart digital transformation for 4 major-market radio stations, leveraging historic equity to evolve each brand into multi-channel media ecosystems by owning all paid, earned and owned messaging channels.
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Responsible for shaping and communicating the brand mission of all stations through every consumer touchpoint. 
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Conceived, executed and managed integrated marketing campaigns that drove awareness, engagement, listenership and digital audience growth.
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Implemented processes, platforms and workflow to optimize department’s bandwidth, allowing us to execute deliverables at pre-pandemic volume with a still-streamlined marketing team.
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Activated digital partnerships with Red Bull and Rolling Loud, producing co-branded content with each respective brand, exposing stations to new global music-consuming audiences.
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Led the marketing effort to bring back KDAY’s Krush Groove concert to Crypto.com Arena, selling out to a crowd of 12,000 attendees using strategic paid and organic content strategies.
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Developed business plan for an in-house podcast network, leveraging existing infrastructure to develop shows for artists, inclusive of roster, content and sponsorship components 
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Performed in-depth analysis of app redev with functional layers that pose value beyond mobile listening, inclusive of gated content, event access and exclusive merch hooks.

Established brand positioning by performing in-depth competitor analysis and researching market trends, consumer sentiment and industry insights
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Translated these research findings into a comprehensive brand strategy, vision, mission, brand promise and value proposition
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Performed detailed audience-mining exercises to establish target segments in tiered levels of specificity, including crafting hyper-targeted personas with consumer narratives
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Collaborated with internal teams on the creation of comprehensive brand guides, style guidelines and brand voice 
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Created content touchpoints that were consistent, answered to the brand promise, resonated with consumers, posed value and nurtured audiences through the conversion funnel 
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End-to-end ongoing brand management for clients across multiple business verticals, including go-to-market strategies, short and long term digital growth strategies and management of all outbound communication channels
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Built and optimized fully-integrated marketing ecosystems around business goals, maximizing conversions, awareness, revenue and other pre-determined KPIs
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Leveraged UX / UI experience to spearhead creative direction, design, delivery and support of all websites, mobile apps and creative assets which funneled through online channels


Sr. Director, Digital Brand Experience

Established company’s first fully-integrated marketing ecosystem, leveraging a hybrid of carefully-vetted partners and in-house platforms to optimize digital revenue channels
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Developed company’s first reporting dashboard, serving to quantify each month’s marketing efforts across all channels 
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All-encompassing creative direction for hotel portfolio: branding, feel and function for all print and digital marketing assets, with a focus on cohesiveness and brand integrity
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Onboarded collaboration platform at enterprise level to facilitate a more efficient workflow, track marketing requests, monitor project progress & calendar content across all hotels
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Governed strategy and budgets for all digital channels at both corporate and property levels, including paid & organic search, display, social, retargeting, meta and OTA campaigns 
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Managed design, development, launch, testing, optimization and maintenance for nine new web properties
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Worked with web dev partners on optimizing both UX and UI for Pivot’s audiences, personally creating first-draft wireframes for websites and landing experiences
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Launched portfolio-wide email marketing program with robust reporting for precise revenue attribution


Corporate Director, Integrated Marketing

Audited existing digital efforts and evaluated in-house platforms for effectiveness, cost and business need in order to develop a plan to improve execution / sophistication
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Examined digital pipeline and identified opportunities to grow and refine customer experience and engagement through through relevant, rich content and timely interactions
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Leveraged incoming behavioral / attitudinal data from web sites & digital campaigns to score / qualify audience and associate each record with a stage in the marketing cycle 
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Created executive marketing dashboard which served to quantify digital efforts & results at a high level and illustrate a relationship to sales revenue
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Advised in-house creative department on UX best practices for digital assets across desktop and mobile environments 
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Managed development of two new web properties, monitoring milestones and deliverables against development timeline while helping craft online customer experience
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Launched outbound digital channels for B2B websites, including email, paid search, display advertising and social


Senior Manager, Digital Marketing

Provided strategic leadership for the planning, production, execution and analysis of outbound digital marketing within the company’s Resort, Retail, Office & Apartment verticals
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Managed planning, development, launch and maintenance of multiple websites and landing experiences across all divisions 
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Developed cross-divisional content calendar system to track active campaigns and ensure optimal balance between user engagement and audience fatigue
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Integrated Litmus reporting platform to deliver more robust campaign metrics to divisional stakeholders, including mobile insights, client/device breakdown and geolocation data
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Redeveloped email templates to optimize for cross-platform viewing and establish cohesiveness across business segments
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Built automation triggers around transactional/behavioral data, yielding a more personalized brand experience for consumers
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Managed three automated email programs with event-based triggers which deployed offers, surveys and follow-ups to nurture the customer lifecycle
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Involved in implementation of journey-based email marketing strategy and tier-based lead scoring models for Pelican Hill Resort to better nurture the buying cycle


Manager, Marketing Technology

Controlled complete creative process for monthly print and online issues
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Designed and deployed weekly e-mail messaging, aggregating new site content intended to generate site traffic
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Devised & executed 8-month timeline to completely redesign magazine, yielding three national editorial design awards
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Managed redesign of two website versions, vetting front-end user experience as well as backend CMS infrastructure
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Headed complete overhaul of all digital & printed marketing collateral for in-house sales

Creative Director

Administered creative process for west coast headquarters, with a focus on fully-integrated campaigns which seamlessly combined direct mail, email and dynamic web content.
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Hands-on design, layout and creative direction for mail pieces, print advertising, paid online media & sales materials
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Managed multiple prospect/lead databases with 800,000+ contacts, querying the data to reach targeted demographics
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Worked with elite advertising firms through every phase of the creative process, determining KPIs, setting milestones and creating roadmaps to optimize conversions
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Controlled distribution of marketing collateral to all DME agencies nationwide and entire west coast client base
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Clients included AutoNation USA, Prudential, PGA, NBA, Paine Webber, Morgan Stanley, Met Life, Merill Lynch, CitiBank, Toyota Motors & American Express


Art Director (Print & Digital)

Find out detailed information about Bahram Fattahinia, Vice President, Marketing in Los Angeles, CA

Bahram Fattahinia: Vice President, Marketing in Los Angeles, CA

Bahram Fattahinia

Meruelo Media Group (Power 106, KLOS, KDAY, CALI)

Anyone Collective

Pivot Hotels

Transamerica

Irvine Company

Parenting Magazine

DME

Platt College