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Founder

Results driven, self-motivated, marketing professional with over 20 years of retail and product experience in brand management, product development, strategic planning, project management, market data analysis, and communications. I’m a Natural leader with proven successes implementing changes by identifying opportunities for growth. I have a Talent for analyzing competitive landscapes and aligning product offerings with customer requirements translating into focused product development. Exceptional communicator with a consultative sales style, strong negotiation skills, exceptional problem-solving abilities.


Developed AIRADIGM Brand of composite fabrics utilizing a proprietary Pulse Plasma process for enhanced waterproofing.
Consolidated ePTFE membrane product line for fabrics, advanced filtration, micro-venting and pollution control media resulting in lower inventory and increased sales
Developed PPE Media for Face masks using proprietary ePTFE Membrane that exceeds requirements for N95 respirators and LvIII surgical masks.


Product Development Manager

•	Successfully sourced So.Ill. intial product launch of climbing shoes. 
•	Focused So.Ill’s climbing shoe product offering by maximizing cost-effective constructions, removing style duplications and narrowing materials sources.
•	Briefed and Developed strategic lineplan for new non-climbing collection of footwear at So.Ill
•	Designed and implemented a strategic business plan for Body Mind Wellness Chiropractic clinic expanding it’s patient/customer base.


-	Administer sales activities and key customer relationships for the USA, Canada, Mexico and the Caribbean through continuous customer contact and communication.
-	Design and implement a strategic business plan that expands company’s customer base and ensures its strong presence.
-	Build and nurture account relationships through both direct and in-direct account contact and communication resulting in steady account growth.
-	Plan, design, and execute a digital project program that identified new market opportunities for leather sampling leading to new product offerings for partner brands.
-	Efficiently enlarge FIT (Footwear Industries of Tennessee) use from 50,000 sq ft in 2016 to 185,000 sq ft in 2017 also increased JW Hulme’s use from 55,000 sq ft to 85,000 sq ft. 
-	Proficiently onboard three new large clients, Justin Brands, HH Brown and Dan Post Boot.
-	Establish a digital project program tracker to follow new developments, new materials and shorten development timelines.

Sales Manager

-	Administered and trained a team of 8 footwear and accessory developers.
-	Regularly sourced cost-effective materials to fulfill ASTM or CSA standards for work footwear.
-	Indulged in writing specs, analyzing product lines and offering suggestions to each brand for new product offerings.
-	Efficiently executed a development timeline, costing methodology and standard operating procedures for the footwear department.
-	Established standardized development practices, raw materials sourcing, pricing formulations and consolidated tooling inventory leading to increased ROI through improved fill rates. This resulted in the increased margin and higher inventory turn ratios.
-	Expertly enhanced revenue 13 % by bringing new brands into the Chinook portfolio.
-	Designed and executed enhanced standards of operating procedure for complete product management, development, and commercialization resulting in shorter lead times and increased ROI for partner brands.

Vice President

-	Efficiently enhanced territory sales almost doubled annually for five straight years through continuous customer contact and relationship building.
-	Administered business development for all global production facilities such as Dansko’s Clog unit-bottom (40,000 pairs/month in Asia) or Danner’s Fort Lewis midsole program (10,000 pairs/month USA).
-	Proficiently capitalized material offerings to partner brands for specific footwear solutions like Danner’s Fatigue Fighter insole. 
-	Competently exposed seasonal market trends to develop new seasonal product solutions for Meramec customers resulting in recognizable footwear components and technologies.
-	Developed materials concepts to produce tailored footwear solutions for Meramec accounts; for example, Johnston & Murphy’s XC4 footwear collection.
-	Successfully executed a trend research program shopping various European cities for footwear trends that we then developed for use with in-house materials.


Marketing and Sales Manager

•	Responsible for product creation for all seasonal and technical product for hiking, hunting, casual and specialized footwear categories increasing sales 15%. 
•	Increased brand margin through sourcing, consolidation of mold development and raw materials sourcing for both the Danner and LaCrosse brands.
•	Established and implemented a product development timeline for seasonal product. I also standardized footwear specification documentation, Cost Break Down analysis and physical property standards for in-house testing of footwear resulting in shorter lead times and increased margins.


•	Expanded Teva’s global presence enhancing its technical credibility by building award winning footwear like Wraptor, Quest and Proton.
•	Closely worked with elite whitewater athletes to design, develop and commercialize patented performance footwear.


Global Product Line Manager 

Find out detailed information about Andrew Gelle, Founder in Saint Louis, MO, MO

Andrew Gelle: Founder in Saint Louis, MO, MO

Andrew Gelle

TTG AIRADIGM

Big Yellow Lab STL

Mississippi TanTec

Chinook Asia

Meramec Group

LaCrosse Footwear Inc.

Deckers Outdoor Corp.

Northern Arizona University