Rick Irons

Rick Irons

Brand Marketing Director and Retail Marketing

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Summary

Brand Director and Marketing Executive with a results-driven history working with brands, sales teams, and media companies to drive consumer demand and grow sales. Ability to connect people, product, and marketing initiatives through go-to-market planning strategy and execute to desired results. Strong outdoor and ocean lifestyle industry experience and network and key retail relationships in lifestyle and optical channels.

Professional skill set in demand creation, sales management, creative development, retail marketing, advertising, integrated digital marketing, and social media strategy.

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