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Motorcycle building...and whiskey!

President : Founder

...experience my work at timturbett dot com.

An Innovative Brand Leader with successes from both the client and agency perspectives. Growing up on the Agency side as a “creative” that evolved into leadership roles focused on Consumer Engagement and Brand Strategy. Most recently, my passion has been working directly with companies, in either a consulting or on-staff role, focused on “Brand Re-Energization” including Marketing Strategies, Business Building, Creative Services, and Consumer Engagement.

With Ideation at my core, I’m a “right-left brain” brand builder who connects the dots that others may not see. My unique background allows me to tackle challenges and opportunities with a mix of business goals, marketing strategy, consumer insights, forward-thinking creative solutions, and flawless execution.

•	Brand Development & Re-Energization
•	Leadership of Marketing & Creative Teams
•	Ideation, Concept Development & Execution
•	Consumer Research & Strategies
•	On-line Marketing & User Experience 		
•	New Product Development & Launches
•	In-Store Programs & Merchandising
•	Promotional and Sales Programs
•	Advertising Strategies & Analytics 
•	Packaging Development & Program Management

Focused Categories
Motorcycle, Auto & Powersports • CPG Brands • Retailers • Beer, Wine & Spirits • Food Service & Restaurants • B2B & B2C Tech Industries • Entertainment & Music


Est. 2006 : 2016 - present 

Zanik Design is my marketing, branding and creative consultancy firm. Assignments include programs for both agency and corporate clients.

Featured Programs:

1800Flowers.com
• Branding and launch of 1800Baskets.com including identity, website architecture and user experience, advertising, direct marketing, email, online and affiliate programs.
• Directed retailer programs and the development of over 1000 food and gifting products.

Windy City Motorcycle Co.	
• Defined strategies for structure, marketing, and processes for the newly created world’s largest Harley-Davidson Dealer Group.
• Branding and positioning for the holding company (WCMC) and each dealership competing in the same market. 
• Launched the Marketing and Events Team to support the entire network.  

Learning Resources	
• Successful US and International new product launch in the B2B Educational channel and to the B2C Business and Home markets. 
• Program included product design and naming, branding and positioning, packaging, user experience and B2B/B2C launch strategies.

Macy’s : One Eleven Events
• Integrated branding and positioning, launch and acquisition strategies for Macy’s catering and events brand.

Big City Restaurants : Twisted Spoke : Lush Wine & Spirits : Wine-O-Rama	
• Developed and launched numerous wine, spirits and beer products and brands.
• Concepted, tested, launched and promoted various restaurant concepts and locations.



http://www.timturbett.com/projects/dremel/

• Led initiative to double business in 5 years - achieved 2 years of double-digit growth in a historically +2% business.
• Defined the “Dremel User Journey” and expanded all supporting ecosystems, tactics and touch points.
• Developed mission statement “When We All Create, Make and Build, Our World is a Richer, More Personal Place to Live” executed in consumer facing efforts with the rallying cry of “Make More!”.
• Created the “Touched by Hand” brand look, tone and manner for Global rollout.
• Increased consumer acquisition and engagement with creation of the Experiential and Digital Engagement Group.
• Engagement successes - +30 million Social impressions • +90 million Digital impressions • +500 thousand direct consumer engagements
• Defined new consumer acquisition segments including “Maker Movement”, “Techies”, Millennials and Females, Education, Custom Car and Motorcycle Builders, Digital Manufacturing and In-Home Businesses.
• Established new businesses and channels including Ecom/Consumer Direct, Consumer Retail, and B2B focus with Education and Business.
• Launched a new “Digital Platform” including the branded website, user community, and tested new revenue streams including subscription, education and training and a “Maker Marketplace”.

Partnerships 
Britt+Co • Home Depot • HP/Sprout • Indian Motorcycles • Lowe’s • Make-a-Wish • Microsoft • Make Media/Maker Fair • Wounded Warriors



Director of Brand Marketing

http://www.timturbett.com/projects/redbox-2/

• Established an “internal agency” to develop all marketing programs and consumer engagement.
• Developed and executed the evolution of the look, tone and manner for the Redbox brand.
• Produced and managed execution of all marketing, content and promotional materials for over 40K retail locations.
• Tested and launched new lines of business including Redbox Games, Redbox Instant by Verizon, Redbox Canada and Redbox Tickets.
• Responsible for brand consistency in all consumer touch points including retail locations, affiliates, social media, and customer service.



Director of Brand & Creative Services

Find out detailed information about Tim Turbett, President : Founder in Park Ridge, IL

Tim Turbett: President : Founder in Park Ridge, IL

Tim Turbett

Zanik Design Inc

Bosch : Global Dremel Brand

Redbox

Columbia College