Outdoor

Summary
Authenticate resourceful creative coach. Highly skilled at developing team members to grow artistically which results in innovative brand expression. Strengths include an exceptional sense of design comprehension. Driven to create elegant and accessible design communications. Effectively cultivated creative teams to engage with cross-functional teams. Dynamic communicator. Most recently presented creative strategies and rationale to all levels within the organization.


Key Skills:
Extensive experience managing creatives in building brand awareness.
Thorough understanding of effective brand design communication.
Project management experience in developing timely creative solutions. 
Thoughtful knowledge of customer and consumer psychology.
Team originated with a high regard for building brand equality and loyalty.

Bachelor of Fine Arts BFA, Illustration/Design
College for Creative Studies, Detroit, MI 


Current Design Experience:
Exofficio - Visual Creative Design Manager Seattle, WA 2015 to June 2017
Elevated the Exofficio brand expression through intentional art direction while expanding the creative look and feel of brand marketing assets.
Oversaw the development of all visual creative including print, video, and web. 
Led the creative department through positive coaching of designers and copywriters.
Energized the look of the visual assets by developing a robust brand strategy.
Forecasted and managed the creative budgets and expenses.
Developed timelines, budgets, and guidelines for all studio and lifestyle photography. 
Manage external relationships with photographers, freelance designers, and print vendors. 
Collaborated with the marketing team for the build out of seasonal marketing initiatives.
Developed stories for seasonal lifestyle photography
Updated and refined creative and marketing touch points for the top selling product.
Increased direct online profits by reimagining all the seasonal direct to consumer catalogs. 

Crackerjack, Adobe Creative Suite, proficient in Microsoft Word, PowerPoint and KeyNote with strong grasp of visual interactive design.

Develop and drive creative.
Manage distribution and production of project workload within team.
Collaborate on new design issues and research projects with team.
Ensure projects and finished graphics are accurate and precise and meet Brand Standards.
Manage and maintain record keeping of original artwork files and all projects.
Project prioritization of design, assignment and management to designers.
Lead with effective supervision an experienced design team toward greater creativity.
Evaluate and motivate designers toward continued growth and leading design solutions.
Participate in departmental strategic planning.
Assist technically internal and external customers.

Visual Creative Design Manager

Directed the creative process for AT&T Lifecycle Base Management and AT&T Wireless Acquisition from concept development through to production.
Managed a team of Art Directors and Copy Writers on integrated digital and print campaigns that were featured in national and regional AT&T marketing channels using promotional emails, letter packages, banner ads and MSM videos.
Supervised the re-design of AT&T mobile newsletter which now averages an 89% open rate.

Associate Creative Director

Led the team in the creative process of redefining the CLEAR brand for retail and online channels. Redesigned packaging, POS materials, on-line and print media to better appeal to the target consumer.
Managed brand development by supervising multiple ad agencies and outside vendors. Ensured designs were in-line with the CLEAR look and feel and that they elevated the CLEAR brand.
Designed high visibility packaging for the CLEAR brand. Developed seamless work flow solutions for brand and marketing collateral.
Managed print production timelines and targets in an effective manner.

Creative Services Manager, Brand and Marketing

Led the art direction and business management of licensed packaging design firms.
Maintained cohesive synergy between the Starbucks Brand and outside design firms. Presented Starbucks brand guidelines to vendors and designers.
Liaison between Starbucks Marketing Department and outside design firms.
Developed creative brand solutions for licensed vendors that adhered to Starbucks CPG brand standards.

Design Consultant and Business Manager

Developed effective visual personalities for all Tommy Bahama brands.
Led in the creative development of promotions and advertising. 
Created original designs and illustrations for retail packaging and displays. 
Produced layouts for packaging, folders, email campaigns, invitations, POS, photography, and all print production. Designed brochures, direct mailers, invitations, holiday promotions and global promotions.

Senior Designer

Created original designs and art for national and international Starbucks including POS collateral and gift cards. Produced award-wining art for coffee stamps, coffee bags, and music CD compilations. 
Developed effective visual personalities for Starbucks retail brands.
Developed packaging solutions for retail channels and licensed stores.
Maintained the Starbucks brand by designing and illustrating in-store mural art. Worked with design management and print production to integrate Starbucks brand standards in photography and visual design.

Senior Graphic Designer

Developed design solutions for catalogs and retail collateral.
Effectively project managed daily and weekly print advertising for the Home Department.

Art Director

Designed branding systems and icons for Starbucks retail collateral.
Developed promotional merchandise and packaging for Starbucks Coffee Group.
Designed packaging for reissued music compilations.
Created full color murals for national and international retail environments. 
Managed work flow from concept to completion.

Graphic Designer

Find out detailed information about Darryl Collins,  

Darryl Collins:

Darryl Collins

ExOfficio

Hacker Group

CLEARWIRE

Starbucks

Tommy Bahama

Starbucks Global Creative Group

Macy's

Starbucks Coffee Co.

College for Creative Studies