Darryl Collins

Darryl Collins

Creative Director

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Summary

Summary
Authenticate resourceful creative coach. Highly skilled at developing team members to grow artistically which results in innovative brand expression. Strengths include an exceptional sense of design comprehension. Driven to create elegant and accessible design communications. Effectively cultivated creative teams to engage with cross-functional teams. Dynamic communicator. Most recently presented creative strategies and rationale to all levels within the organization.


Key Skills:
Extensive experience managing creatives in building brand awareness.
Thorough understanding of effective brand design communication.
Project management experience in developing timely creative solutions.
Thoughtful knowledge of customer and consumer psychology.
Team originated with a high regard for building brand equality and loyalty.

Bachelor of Fine Arts BFA, Illustration/Design
College for Creative Studies, Detroit, MI


Current Design Experience:
Exofficio - Visual Creative Design Manager Seattle, WA 2015 to June 2017
Elevated the Exofficio brand expression through intentional art direction while expanding the creative look and feel of brand marketing assets.
Oversaw the development of all visual creative including print, video, and web.
Led the creative department through positive coaching of designers and copywriters.
Energized the look of the visual assets by developing a robust brand strategy.
Forecasted and managed the creative budgets and expenses.
Developed timelines, budgets, and guidelines for all studio and lifestyle photography.
Manage external relationships with photographers, freelance designers, and print vendors.
Collaborated with the marketing team for the build out of seasonal marketing initiatives.
Developed stories for seasonal lifestyle photography
Updated and refined creative and marketing touch points for the top selling product.
Increased direct online profits by reimagining all the seasonal direct to consumer catalogs.

Crackerjack, Adobe Creative Suite, proficient in Microsoft Word, PowerPoint and KeyNote with strong grasp of visual interactive design.

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