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Director of Merchandising

Specializing in merchandising strategy and product line management, I’m driven to connect consumers to fashionable and maximum performing gear.

Specialties include: category management and product assortment planning, product development, sourcing, cultivating and maintaining relationships with foreign suppliers, inventory and SKU management, field research and event marketing, sales program creation and execution, go-to-market strategy implementation, industry relationships, new business ventures.

	• Direct product from thought to retail.
	• Propose assortments for each retail account for the respective season.
	• Review, assess, report, and confirm trend, color, fiber, and innovation recommendations. 
	• Deliver POV for growth, white space, cost of entry adjustments, and fabric/trend life cycles. 
	• Oversee comparative shopping and market status. 
	• Craft sell-in strategy and vision for each season based on key stories, available assets, and POS opportunities.
	• Manage collaborative seasonal kickoff meetings with Sales, Marketing, and Product Development.
	• Conduct ongoing business analysis and market research to grow business profitability while maintaining SKU productivity.

Design, development, and sourcing manager of soft goods (fielding gloves, batting gloves, equipment bags, and protective accessories). Creator of Marucci fielder's glove line. 

Responsibilities include: Identifying market trends and customer needs through field research, event marketing, and competitive analysis | Developing a go-to-market strategy | Sourcing cost-effective and compliant materials | Building and maintaining relationships with overseas and domestic suppliers | Inventory management and SKU productivity analysis | Composing packaging, promo, web, and catalog copy | Presenting finished product at industry trade shows, to internal sales force, and retail buyers in multiple sales channels

Category Director

Manager of fielding glove line with emphasis in pro, team dealer, and catalog/internet specific models for Rawlings Sporting Goods, Worth Sports, and Rawlings Japan.

Manager of training items (Ripken Baseball 5-Tool Training and Fastpitch 5-Tool Training), batting gloves, equipment bags, and accessories for Rawlings Sporting Goods, Worth Sports, and Rawlings Japan.

Product Category Manager

Find out detailed information about Zane Gresback, Director of Merchandising in Charleston, SC

Zane Gresback: Director of Merchandising in Charleston, SC

Zane Gresback

Gildan Activewear

Marucci Sports and Victus Sports

Rawlings Sporting Goods

University of Tennessee at Martin