Erik Saunders

Erik Saunders

Experienced Brand and Product Strategist

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Summary

Bike Industry Lifer with a deep understanding of brand and consumer culture in niche passion-driven categories. Seasoned in product development from ideation to finished product ready for sale in international markets. Able to build and lead teams of diverse individuals to achieve both company and customer goals. Experienced in B2B sales and marketing operations, program management, product development and engineering, market information gathering and data analysis.

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