Joe Blair: President / CEO in Vail, CO

Working with various brands over the years, I noticed many marketing and sales teams are in desperate need of a helping hand. Marketing teams are building catalogs, designing campaigns, coordinating trade shows, and more, which limits the amount of time they have to build nontraditional marketing strategies. And on the sales side, these people are constantly running in the red so it’s extremely difficult for them to develop and foster long term relationships with current and perspective customers to leverage partnerships. From here, Fall Creek was born. We build nontraditional and strategic marketing portfolios while building long term relationships generating brand interest and revenue. Fall Creek Branding is dedicated to broadening your reach to existing and prospective clients by nurturing relationships and building effective marketing initiatives.

Dates EmployedJan 2002 – Nov 2008 Employment Duration6 yrs 11 mos - Develop & execute strategic marketing plans, unique and creative promotional events, customer relations and brand awareness programs - Negotiate contracts, deliver new programs, enhance existing programs, & track results through intercept studies and web traffic - Solicit current and potential clients for new business - Manage company’s accounts payable and receivable - Collaborated with company departments to streamline facilitation of clients objectives - Clients include Volkswagen, PayDay, Arnold Worldwide, Sports Illustrated, Perry Ellis, Vail Resorts, and Thule - Founder and Event Director for the Teva Mountain Games - Responsible for all aspects of the event including marketing, operations, contracts negotiations, and sponsor facilitation - Administrator of sponsorship sales, sponsor facilitation, insurance, permitting, athletes, and operations

Part of the founding Board of Directors to open and grow First Descnets - Worked with team to formulate and develop the non-profit organization - Created organizations business plan and By Laws - Interviewed, evaluated, hired, trained and supervised camp administrator - Managed staff, volunteers and contractors - Camp Director

- Guided and safety kayaker on numerous sections of the Colorado, Eagle, Arkansas, Gore Creek, and Gauley River - Certified 1st Responder, Wilderness 1st Responder, Swift Water Rescue