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Health & Fitness

I’m an outgoing professional who thrives in multifaceted roles that depend on creative problem solving and offer constantly evolving challenges. I’ve spent the last decade of my career helping businesses in the health and fitness industry create sustainable practices to support their goals for growth internally as well as their connections and contributions to the community around them. 
My formal education is one built around visual criticism and communication; how visual culture resonates with viewers through a combination of written and visual dialog. This aptitude for bridging disciplines combined with my innate fascination with personal development and leadership has lead to successful roles in project management, marketing, training and sales.

Working as the marketing liaison between corporate teams and the local market: sales have seen a 23% increase
Creating membership initiatives and corporate partnerships: conversion rates have surpassed every other studio in the nation and are currently at 159% to plan 
Creating and maintaining 30+ vendor relationships as well as creating weekly in-store events for member retention
Developing events and programs around membership goals and brand identity and distributing promotional content
Hosting multiple events a week to introduce the brand to large corporate teams of 60+ people


Contracted Marketing Consultant 

Organized and led weekly events based around sales goals & community engagement
Created and implemented new processes for inventory and asset protection as well as training 30+ employees on guest experience, company culture and visual merchandising
Built employee schedules and developed team roles to support each limb of the business 
Managed daily business recaps, inventory management, hiring and training processes, led weekly merchandising and sell through strategy meetings 


Field Marketing, Guest Experience & Inventory Management  

Managed inventory across multiple markets, led weekly conference calls centered around growing creative, empowered leaders based around feedback and problem solving	
Created training manuals, employee resources and on-boarding programs utilized to train market managers in 6+ markets across the country
Led multiple teams simultaneously throughout 3+ markets and expanded the program into 2 target markets
Created installation design across 6+ markets and trained managers on operations and visual practices
Recruited, interviewed, and trained 50+ employees for markets nationwide
Managed expectations and communication with contracted talent agencies for 3+ markets


Regional Manager & Program Trainer

Guest experience, sales, window design, and marketing strategies
Built and maintained vendor relationships as well as gym and studio relationships
Created, organized & managed yoga events as large as 500 people at various venues throughout Austin
Managed brand images and social media presence while implementing new social media strategies 


Community Connector 

Event Coordinator 
Created Summer at the Springs, a weekly yoga event that runs for 3 months and hosts between 400-500 people each week with over 15 food vendors (featured in Austin Fit Magazine as well as Austin Magazines ‘Summer Events’ edition) *this is an on-going annual event contracted to run for the 5th year, it hosts all local brands and is free to the public
Directed and distributed all promotional material for Summer at the Springs
Director of Community Relationships
Built partnerships with vendors and local businesses and created incentives for membership growth and retention 
Provided employee training in guest experience, retail practices, and asset protection
Formed ongoing relationships with 10+ publications, event websites, and social media influencers and ran a series of speaking engagements between downtown businesses around exercise and mindfulness to bridge studio relationships
Marketing Consultant
Enlisted photographers, managed photo shoots...

Marketing, Events, Brand Management & Company Culture 

On site promotions for the CrossFit Games
Social media, events, vendor relationships, product placement, product education and promotion


Event Promotion and Brand Ambassador

Worked directly with the editor & owner to create event specific merchandise and manage on-site brand experience
Hired and trained brand ambassadors to work during the event
Managed the Paleo Magazine footprint over the course of the event


Manager of on-site promotions for Paleo FX

Swim instructor & Assistant Coach

Find out detailed information about Laura Aldrich,  in Durango, CO

Laura Aldrich: in Durango, CO

Laura Aldrich

Flywheel Sports

Outdoor Voices

Choice Media Consulting

Lululemon Athletica

Wanderlust Yoga

Nutriforce Sports

Paleo Magazine

Nitro Swimming

University of Texas