Bike

Fishing

Outdoor

Snow

Health & Fitness

Music

Camping

Mountain biking

Travel

Cycling

Skiing

Family

Fly fishing

Overlanding

Education

Getting outside in any form.

Managing Director

Proven business leader for multiple business and product categories with a history of sports marketing at cycling's highest level. Talented in developing all aspects of go to market strategies, P&L management, business planning, growth projections, product development, team building, costing and bringing great ideas to market with successful product launches.

Overseeing all aspects of the North American Business for POC.  Savings lives and reducing the risk of injury for athletes and anyone inspired to be one.

Directly responsible for all aspects of the award winning Global Road and Project One Business, specifically.
-P&L responsibility of over $250MM
-Product Development
-Product Engineering
-Quality
-Product Design
-Go To Market Strategy
-Product Marketing
-Costing
-Retail Pricing
-Retail Training and Development


Director of Road and Project One

Find out detailed information about Ben Coates, Managing Director in Park City, UT

Ben Coates: Managing Director in Park City, UT

Ben Coates: Managing Director in Park City, UT

Ben Coates

POC North America

Trek Bicycles

University of Colorado