As a creative, motived, and enthusiastic Merchandise Product Development Major, Retail Expert, and Graphic Artist I am passionate about launching my career in the fashion industry. I have strong knowledge in the product development and design process as well as being an expert in the product to consumer experience.
I have over ten years of experience working in a retail environment and recently managed an $8.4 million dollar footwear business. During this experience, I maintained close direct communication with the Regional Merchandiser and Buyers in order to ensure the right product mix and placement to drive volume. I acted as a trend expert and observed new brands/trends to communicate and introduce to the Buying offices. I have strong analytical reporting knowledge and am proficient in creative merchandising strategies.
Additionally, I am a graphic designer and freelance artist in my spare time. I create digital prints and have collaborated with other artists and illustrators on personal projects. I use mainly Adobe Illustrator and Photoshop. I am proficient in Microsoft Applications as well.
I have an AA in Merchandise Product Development from FIDM. While studying at FIDM, I gained experience through interning for Stylesight, where I performed trend forecasting research and strategies with their West Coast Correspondant. As well as interning for a SoCal women's contemporary label where I assisted the head designer/owner with various aspects of the design and production process. Overall, I have knowledge in planning, developing, and presenting product lines. Technical flat sketching (CAD and hand), knowledge of tech packs, line and spec sheets, production, fabric and trim sourcing, conducting trend and market research, mood boards, and styling.