A dynamic, motivated, bilingual professional highly regarded for driving superior sales and marketing outcomes while delivering exceptional customer service. Collaborate with diverse, cross-functional teams to complete projects on time and above all expectations. Expansive expertise in digital marketing, the outdoor industry, relationship building, financial management, international business/trade, data analysis, complex problem solving, and more. Exceptional academic qualifications, including a Bachelor of Arts in International Studies from Colorado State University.
Led a 10% boost in brand engagement through the design and development of a fully functional e-commerce website with marketable images, generating a recognizable brand for customers.
Used best practices to manage all areas of IFA Prowear (apparel design, logistics, financial planning, financial management, event planning, SEO) and 18 employees, including the nationwide sales force.
Demonstrated superb leadership, selected as the primary coach for Team Argentina for 2014 World Cup Tour.
Calculated Cost/Thousand Impressions (CPM’s) for Request for Proposals (RFP’s) to include in sell sheets and business proposals for Bonnier Corp.; delivered recommendations which elevated ROI by up to 3%.
Forged strong customer and B2B relationships with industry leaders, including Vail Resorts (SSV), Eldora Mountain Resort (Powdr), and Outdoor Retailer (OR) by facilitating transactions and resolving issues across their entire lifecycles.