Frankie Borzilleri

Frankie Borzilleri

Copywriter / Content Writer

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Summary

Possesses solid conceptual, research, troubleshooting and problem solving skills. Can quickly translate features into tight, benefits-driven copy. Background includes positioning, branding, interviewing and talent casting. Has strong knowledge of the marketing mix and experience writing in various vehicles.

Highlights of Copywriter Qualifications:
? Interviews clients to establish goals and objectives for creative campaigns.
? Conducts online and offline research to better understand client’s product or service..
? Creates tailor-made, positioning-based, branded campaigns blending print, broadcast and web.
? Solid understanding of branding tactics and principles through multimedia including websites.
? Incorporates marketing-driven headlines and subheads and works with artists to convey key
messages while maintaining the client’s brand image.
? Talent casting, sound effects usage, production and post-production management, script writing and
editing of hundreds of radio commercials.
? Mac/PC literate and can work in Word, WordPress, Base Camp, PowerPoint, Excel, InDesign.

Highlights of Content Writer Qualifications:
? Uses keywords and other SEO practices to optimize local organic rankings.
? Blends SEO content writing strategy with copywriting principles to help drive traffic.
? Able to identify keywords for client sites and integrate them appropriately throughout the website
or blog to help enhance local organic search results.
? Experienced with rank tracking and content density analysis tools.
? Track record of successfully increasing local organic rankings on the major search engines.
? Background includes writing custom SEO meta tags, website blogs and mentoring other writers.

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