Bachelors of Journalism - Strategic Communications

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Senior Manager, Digital Strategy

Being a great brand means more than name recognition, they must conjure up smile inducing feelings and memories for their customers. My mission is to drive media strategy for national brands that help them connect with their customers in a personal and meaningful way.  I specialize in the digital media landscape and help ensure a positive and frictionless journey for the consumer. 

•	Client facing, consultant role responsible for the identification and creation of strategic digital opportunities and initiatives mapped against client goals and objectives
•	Lead cross-functional internal, client, and partner agency teams through execution and analysis
•	Clients span both B2B + B2C include Nestle, Warner Bros. and Samsung
•	Create omni-channel digital marketing strategies and roadmaps for acquisition, lead nurture, and loyalty
•	Lead customer research and segmentation to develop expansion opportunities
•	Drive strategy, messaging and execution of email programs for ongoing and promotional communications 
•	Utilize customer data, analytics, and insights to create digital paid media and marketing automation programs
•	Lead analytics initiatives focused on database audience segmentation and conversion optimization
•	Develop & implement blueprints and frameworks for journey-stage audience targeting, content, messaging, creative, and media mix appropriation
•	Prepare and present weekly reports to Warner Bros. international theatrical marketing teams
•	Work with various tech-stack partners including Adobe (Omniture, Campaign), Oracle (Datalogix, Eloqua, Bluekai), DMPs and DSPs (Krux, TURN), media execution agencies (Starcom), and social media platforms (Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube)


•	Managed and advised a team of 10+ digital project managers and specialists with a hands-on approach
•	Planned and executed marketing tactics such as Display, Video, Mobile, SEM, SEO, Paid Social and Programmatic 
•	Coordinating strategist + digital account lead for multiple accounts simultaneously, specializing in digital media planning, including defining audience, media research, reach/frequency and consumer/market research
•	Developed e-Commerce strategies, increasing online sales by 10% year over year
•	Implemented onsite e-Commerce optimization and marketing tactics such as Google Shopping campaigns
•	Developed brand engagement strategies, successfully increasing interaction conversions by over 200%
•	Fostered ongoing relationships with media vendors for favorable negotiation power
•	Established media KPI’s and sets expectations for optimization and campaign performance
•	Presented data-driven recommendations for campaign/landing page optimization to top level client reps
•	Contributed to the overall growth and knowledge of the digital media department through establishing best practices, process improvements and efficiencies to ensure exceptional campaign delivery


Digital Media Supervisor

Find out detailed information about Dan Dalton, Senior Manager, Digital Strategy in Arvada, CO

Dan Dalton: Senior Manager, Digital Strategy in Arvada, CO

Dan Dalton

Merkle Inc

True Media

University of Missouri