Quite often, European brands have a hard time penetrating the US market. Likewise, US brands have a hard time entering the European market.
Having built a global brand from the ground up, reaching both European and American consumers, retailers and distributors, as well as being successful in Asia, Australia and New Zealand, I faced these challenges, dealt with them, and overcame them.
Living in Iceland, there aren't many companies that are planning to become international brands. I would love to relocate and use my experience for a brand that wants to reach global success.