Darcy Hinrichs


I currently work in-house as a Sr. Digital Designer/Interactive Art Director for Cabela's Brand Marketing department on the Digital Creative team. I work with a team of other digital designers to maintain various pages and elements on the company website, create landing pages, emails, mobile and social marketing graphics using software applications such as Photoshop, Illustrator, Exact Target (Salesforce), HTML, CSS, Adobe AEM, Sketch and various content management systems (CMS). I am the Lead SME (Subject Matter Expert) designer for the email channel. I am also responsible for photoshoot art direction for digital needs. I have experience in studio and remote photoshoots. I am also a huge advocate for team development. I have a responsibility to my team to be a mentor & help provide opportunities for growth. We all need to stretch & reach outside our comfort zones to do amazing things!

I am also a freelance illustrator, graphic designer and fine artist. I design and create illustrations for various needs such as logos, brand identities, business cards, stationery, digital design and advertisements. I am passionate about the design field and love connecting with people who share this common interest.