Liz Ryder

Liz Ryder

Director of Demand Generation Marketing

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Summary

I am a results driven marketing leader who thrives in a fast-paced, ever changing environment. I began my career as a Graphic Designer and have held diverse marketing roles, giving me a comprehensive approach to Demand Generation and Alliance Marketing. In my 21 years as a professional I have built persona based, engagement driven demand generation programs from the ground up for a variety of B2B markets. I’ve learned that a healthy mix of channel specific messaging directed to each persona within the buyer journey is key to a successful program.

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