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Freelance Photo Producer and Stylist

Experienced Photo Producer, stylist, sales representative and brand developer with a demonstrated history of generating sales and developing brands within the apparel and fashion industry. Skilled in Trend Analysis, Sales, Retail, and Art Direction. Strong arts and design professional with a good old Midwestern work ethic and upbeat, sincere demeanour.


-Coordinate and style photo shoots for catalogue, web, and editorial print campaigns

-Source wardrobe and accessory collections, cast talent, MUA, and photographers per project and campaign, along with location scouting in accordance with campaign themes

-Create and maintain shoot schedule and budget, work closely in directing talent and photographers in line with a campaign theme


-Sourced, acquired and managed a portfolio of over 100+ vendor and brand accounts for monthly e-commerce fashion flash sale events, grossing over 2 million+ in overall personal sales revenue

-Negotiated wholesale pricing, inventory quantities, launch timing, marketing highlights, and event terms with vendors for over 30 sale events per month

-Curated events and buying decisions based on company data; highlighting seasonality, member analytics, past performance per category and trend forecasting

-Coached and onboard assistant buyers and coordinators in proficiency with visual merchandising, client relations, event planning and post-event analysis

-Collaborated with the production and marketing teams in event planning; working closely with stylist and photo to communicate and execute brand-specific features

-Collaborated and communicated on a daily basis with cross-functioning teams within the organization in ensuring seamless production and completion of daily and monthly events



Buyer Men's Fashion


-Collaborate with private label team for Dapperman collection soft launch on site construction, layout and branding

-Work closely with PL production team and merchandising teams in scheduling shoots to coordinate with specific launch dates and deadlines

-Lead production efforts for the Dapperman launch shoots; initiate art direction and branding specifics per shoot, collaborate with photo teams on specific location objectives, direct and co-work with the lead stylist in shoot style and wardrobe details

-Collaborate with the production team on casting, budget and styling details with emphasis on brand identity and seasonality with each launch

Visual Producer Private Label Initiatives

Find out detailed information about Rachael Bax, Freelance Photo Producer and Stylist in Denver/ Oakland, CA

Rachael Bax: Freelance Photo Producer and Stylist in Denver/ Oakland, CA

Rachael Bax

Rachael Bax

TouchofModern

TouchofModern