Jason Michelotti


Senior management professional with a 15+ year record of building industry-leading brands on a global scale. Experience and promotions to ever more challenging positions has been gained with renowned brands such as SITKA, YETI, and Gerber, as well as agency-related work with Frito-Lay, AT&T, and Gillette. Across these organizations I have led highly successful organizational transformations, channel and product line expansions, integrated marketing campaigns, and partnership marketing initiatives. Throughout these experiences I have continuously demonstrated the ability to champion the Brand’s long-term vision while applying strategic and tactical marketing aspects to deliver immediate impact. Respected as a leader and team member, I have strived to consistently enhance the office environment and maximize performance of organizations, initiatives, and individuals.

• Strong Business Foundation - MBA + 15 Years Experience
• In-Depth Global (NA, EMEA & APAC) Outdoor Industry Experience and Acumen
• Nonpareil Exposure and Experience with Premium / Elite Brands (YETI + SITKA)
• Key Leader of Strategic Vision and Planning
• Comprehensive Experience Defining and Implementing Organizational Structure
• Expertise Driving Multi-Channel Growth and Balance
• Adept in Developing and Implementing Integrated Sales and Marketing Plans and Managing Multi-Million Dollar P&L
• Consumer Engagement Expert with Exceptional Understanding of Individual Marketing Disciplines
• Experience Leading Product Management Strategy and New Product Development
• Strong Cross-Functional Communication, Leadership and Team Building Capabilities
• Proven Ability to Inspire and Motivate a Team
• High Performer that Delivers Bottom-Line Results