Lifestyle

Skate

Camping

Videography

Photography

Outdoors

Community Director

CREATIVE CONTENT & DISTRIBUTION
o Plan seasonal brand storytelling and trade/campaign shoots which includes collaborating with Jr Content Creation team to into other areas of business development.	conceptualize and develop key stories, seasonal sample organize and
prep, location scouting and day-of shoot plans.
o Direct and oversee the execution of seasonal shoots to ensure timely delivery and professional quality of assets
o Manage the Content Distribution calendar and roll - out schedules.
o Ensure that Distribution team has clear responsibilities outlined to drive brand storytelling through various platforms.

AMBASSADORS & PRODUCT SEEDING
o Manage Seasonal Ambassador product seeding list. As the major level of brand awareness and grassroots marketing, ensure each seasonal product seeding list maximizes key influencers that truly represent the brand. Stay in budget.
o Continually seek out opportunities for new Ambassadors / influencers that authentically identify with the brand ethos and have the potential to increase brand awareness to new audiences.

{PREVIOUS ROLES INCLUDE - GLOBAL SKATE MARKETING SR. MANAGER & GLOBAL SKATE TEAM MANAGER}

MARKETING STRATEGY
o Develop, build and execute detailed seasonal & overall GTM
marketing strategies that showcase, strengthen and communicate
product, campaign stories and specialty content creation across all
platforms including media, advertising, events and retail/ecommerce.
o Work with ambassadors, design and creative teams to develop and assist in bringing a powerful campaign to market.
o Align with internal teams across all divisions consistently to ensure
needs are addressed and encompassed in the overall strategy.

CREATIVE CONTENT & EVENTS: LOGISTICS AND PLANNING
o Plan Global seasonal campaign shoots which includes collaborating
with Design and Sales to identify key marketed styles, seasonal sample
organize and prep, location scouting, booking ambassadors, stylists,
media, producer and all necessary travel. Ensure all photo and video
assets meet creative direction.
o Conceptualize, develop and execute content creation trips with
endemic media partners.
o Collaborate, plan and execute events ranging from Global Video
premieres, launch parties, skate contests and retail events.
o Book and attend travel in support of team riders at key contests.

BUDGET
o Accountable for Developing, aligning and managing annual Global
Skate budget.
o Work with accounting to track actuals and stay on target.

MEDIA / ADVERTISING
o Maximize advertising budget.
o Negotiate and execute yearly media buys & added value.
o Maintain and build relationships with key media.
o Collaborate on ad creative - strive to be innovative, thought provoking
and raise the bar for Skateboarding.
o Maintain relationships with brand friendly photographers for possible
future collaboration.

AMBASSADORS
o Handle Skate team management including Manager/Agent
communication, contract negotiation and development, incentives
tracking, promo and signature product, calendar and travel.
o Scout new talent and foster relationships with new prospective Skate
ambassadors that align with the brand.

INTERNATIONAL MARKETING COMMUNICATION
o Collaborate and communicate regularly with International marketing
teams on Skate specific marketing needs and regional adaptation
without compromising brand ID.
o Coordinate logistics for applicable shared content creation.
o Work with International teams to maximize global skate team riders and events.

PRODUCT
o Work with Design on expressing potential trends and supplying inspiration seasonally.
o Collaborate with Marketing, Design and Sales to select seasonal key marketed styles.
o Order samples based on key marketed style strategy and team rider selects.
o Organize and prep seasonal Skate samples for campaign use & product seeding.

Global Skate Marketing Director

CUSTOMER SERVICE
o Manage daily sales at point of purchase.
o Be knowledgeable of product on the floor, technical features, cultural
trends and selling points to drive sales.

SHIFT MANAGER
o Daily store opening and closing procedures.
o Register close-outs nightly, balancing the register and running end-of-
day reports using Retail PRO.
o Responsible for the store, employees and product and accountable for any unforeseen circumstances that may arise.
o Weekly back stock organization and bi-annual inventory check assistance.
o Assist in seasonal orders for Hard goods, Apparel and Footwear with buyer.
o Coordinate and assist in executing extracurricular marketing in-store activations, events and store sales.

ASSISTANT MANAGER

Find out detailed information about Jacob Smith, Community Director in Oceanside, CA

Jacob Smith: Community Director in Oceanside, CA

Jacob Smith

The Bumbag Co

VOLCOM

Utility Board Shop Inc.