Key Acct Manager, Digital

Highly motivated, results-oriented professional in the CPG, Action Sport, Outdoor/Sporting Goods, e-Commerce, Home Goods, Department Store and Omni-Channel marketplace.  Background includes eCommerce strategy/advertising/marketing, Financial Business Planning and Analysis, Executive Management, Operations, Product Management, and Sales.  Expertise in identifying new market opportunities while balancing current market demands.  Works well as part of a team as well as independently.

•	Directly managing all aspects of Amazon 1P and 3P partnership for ZEISS lens care accessory category (40M+ annual revenue) for North America.
•	Responsible for revenue, product selection/segmentation strategies, unit forecasting, promotion strategy and Operational needs of ZEISS Lens care products on Amazon Marketplace.
•	Supports all the cross-functional needs of the company in Sales, Customer Service, Marketing, product development, Operations and administrative areas.


• Primary responsibilities included developing and executing Key Retail accounts omni-channel growth: Target, Target.com, Walmart, Walmart.com, Walmart MX, Sam's Club, Sam's Club MX, Sam's Club BRZ, and Sam's Club CHN
• Responsible for maintaining repeatable product support and all Digital marketing partnerships.
• Supported all the cross-functional needs of the company in Sales, Marketing, product development, Operations and administrative areas.

Sales Director

• Responsible for all aspects of North America sales, from omni-channel product launch strategy and sales programs to forecasting and production planning; 35 + million annual gross sales.
• Provided Omni-channel input and judgement for long term strategic and Operational processes to improve brand performance and product segmentation.
• Directly managed Amazon 1P relationship for 10+ years, responsible for all Marketing campaigns, product selection/segmentation strategies, unit forecasting, Operational needs and vendor negotiations.
• Managed independent rep agencies, sales meetings, trade shows, regional promotions, sales rep training, and sales rep evaluations.
• Grew REI omni-channel business by 32%, most growth YoY in history of the brand for any mature account.
• Responsible for the launch of the brand at Dillard's, +900% growth in 14 months to all locations including Dillards.com
• Secured placement for a new line of products at West Marine, +250% Growth.
• Successfully launched at 52 AAFES locations around the globe, +2M Revenue.

North America Sales Director

• Coordinated and maintained all forecasting activity between the sales and purchasing departments for Financial purposes; 20 + million annual gross sales.
• Created innovative solutions that supported Suunto's strategic vision and imperatives and effectively translated and facilitated between business partners and corporate teams.
• Tracked all shipment and consumer sales results to provide in-depth analysis of trends, problems and opportunity.
• Improved accuracy of forecast to +/- 5% foomr a historical of +/- 25%
• Responsible for identifying, mapping, and investigating business processes and lead change to improve those processes.
• Developed shipment and sales analysis presentations for company management and sales team.

Business Analyst

• Multi-departmental accountabilities for seasonal budgeting and growth planning; 5 + million annual gross sales.
• Consistently exceeded sales, gross margin, and turn goals for both hardgoods and softgoods departments with five retail locations.
• Forecasted and analyzed reports focusing on receipt flow, turn goals, OTB and gross margin goals.
• Evaluated and decided on viable retail products and vendors to ensure annual corporate goals for maintained margin, turn and ROI.

Buyer, Softgoods/Hardgoods

Find out detailed information about Gabriel Artalejo, Key Acct Manager, Digital in Vista, CA

Gabriel Artalejo: Key Acct Manager, Digital in Vista, CA

Gabriel Artalejo

ZEISS Vision USA

CLEVERMADE

VF Corp

Amer Sports

ADVENTURE 16, INC

UNIVERSITY OF NEW MEXICO