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Graphic Designer | Front-End Web Developer | Journalist

I have a B.A. in Liberal Studies from the University of Central Florida and I have also completed Graphic Design and Web Development courses as well. I have valuable experience in successfully maintaining Content Management Systems, handwriting custom code-HTML/CSS, optimizing/editing photos for the web-Adobe Creative Suite, writing/editing marketing copy, and testing/debugging websites on a daily basis. In the recent past, I have had the opportunity of working for several large companies, this has given me extensive development knowledge and technical skills. I have also gained critical communication skills that afford me the luxury of being able to interact with people at different levels within a company. I am a goal oriented person who thrives in a  results driven environment. I want to perform my best at everything I do. Challenges are what keeps me going. I can bring a lot of valuable skills to any potential employer. Please drop me a line to chat at info@ptrmc.com. Thanks!

Experience in designing unique logos, corporate identity, advertisements, websites, landing pages, sales collaterals, catalogs, client presentations, newsletters, etc.
Working in various content management systems where I author and publish content, analyze and refine workflows, and detect publishing or workflow problems.
Proofreading, copy editing, and writing for social media accounts.
Working with Google Analytics to further understand what areas of a site could be improved or updated.
Implementing Search Engine Optimization principles, including on-page and off-page factors.
Selecting, captioned and color-corrected of photos for website galleries and slideshows.
Collaborating with team members while providing project status updates as needed to ensure successful completion of all deadlines and to ensure brand consistency.
Working knowledge of web usability and web accessibility standards set by W3C Community.
Checks on all websites to maintain quality control.

Hired to assist the Nova web team migrate websites from a legacy Content management system into the new Cascade Server CMS.
This included all publishing steps as well as the actual migration and build of the new website in the new CMS system.
Responsible for daily content updates and website maintenance.
Wrote CSS3 media Queries and HTML to make sites responsive across all platforms.
Used critical thinking to identify when content provided needs clarification or correction.

Front-End Web Developer

Designed and developed a new corporate website using CSS, HTML, and Wordpress.
Updated and maintained existing sites using Joomla and Volusion.
Designed new marketing materials for both online and print to increase sales.
Selected, edited, optimized, tagged all the images used in conjunction with the new site.

Developed an annual conference website using HTML, CSS, JQuery, Javascript and image editing software.
Created standard HTML email campaigns with anchor links and banner images as well as print collateral including but not limited to posters, invitations, and banners for an annual conference.
Corresponded with the Marketing Director on a daily basis to minimize errors and to maximize effectiveness of all projects.

Web & Graphic Designer (Freelance)

Designed and maintained web pages using HTML, CSS, JavaScript, and image editing software and created print materials including posters, invitations, signage, white papers, and trade show displays for various events/locations.
Developed and managed large distribution HTML email campaigns including providing pre and post analytics as well as edited copy and or checking for any errors.
Maintained internal data as well as take care of office tasks which included shipping packages and coordinating with printers as well as working closely with other office associates.
Purchased stock photographs for projects as required.
Purchased, processed, and uploaded images on websites.
Organized photos in appropriate format and layout for approval.
Liaised and coordinated with Marketing and Web Department for quality and proper captioning.
Oversaw image database and archiving of photos.

Web & Graphic Designer

Find out detailed information about Peter McFarland, Graphic Designer | Front-End Web Developer | Journalist in Los Angeles, CA

Peter McFarland: Graphic Designer | Front-End Web Developer | Journalist in Los Angeles, CA

Peter McFarland

Ptrmc.com Freelance Services

Nova Southeastern University

ParSteel

Arise Virtual Solutions Inc.

The Results Companies

Miami Dade College

University of Central Florida