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Managing Partner

Oversaw renovation to 11 apartment units.
Result: Rent revenue increase of approximately 30%
?   Managed new tenant acquisition.
Result: Achieved vacancy times of ~20 days on average.
?   Managed rent payments receivable.
Result: Achieved 100% payment rate over 8+ years and zero evictions for nonpayment.
?   Managed maintenance and repairs to the property.
Result: Achieved average turnover rate of 21%, less than half the national average.

Managed and streamlined all business administration and sales functions.
Result: Drove revenue growth of 186%.
?   Improved existing vendor relationships and created relationships with new vendors, Built and managed a rotating 6-month vendor schedule.
Result: Increased vendor turnout by 94%.
?   Executed on a social media marketing plan to communicate value of nightly offerings and promotions to customers.
Result: Increased customer turnout by 79%.
?   Collaborated with local press and media to generate community interest and positive public
relationships.


Result: Improved brand awareness and contributed to customer turnout gains.
?   Ran social media ad campaigns.
Result: Increased sales by 101% year-over-year.
?   Wrote and sent monthly customer email newsletter.
Result: Achieved average open rate of 51.75% and average clickthrough rate of 15.25%.
Increased open rate by 17% and clickthrough rate by 35%. Increased subscriber count by
17%.

Owned US marketing strategy across channels.
Result: Generated more than 172 marketing qualified leads, with 51 sales qualified
leads, $5.6M in pipeline value, and $355K in closed ARR.
?   Managed company sponsorship of three major industry events.
Result: Delivered 31 incremental sales leads and generated $4.8M in sales pipeline
value.
?   Spearheaded three educational webinars with partner organizations.
Result: Delivered 6 incremental sales qualified leads and generated $250K in sales
pipeline value.
?   Wrote, edited, and published 8 pieces of content for website and lead generation.
Result: Increased pages/session by 5.19%, session duration by 19.49%, and decreased
bounce rate by 5.73%, indicating higher quality traffic to the website. Generated 5
incremental web leads with $200K pipeline value.
?   Executed 4 campaigns with industry media partners.
Result: Generated 84 incremental sales contacts, 5 sales qualified leads, and $200K
pipeline value.
?   Executed 6 targeted email campaigns to proprietary contact lists.
Result: Generated 4 incremental sales leads with $150K pipeline value.

Marketing Manager

Managed $2M annual media budget and optimized channel mix.
Results: Increased lead volume by 47% quarter over quarter.
?   Managed and created blog content and ghostwrote real estate articles for CEO and President.
Results: Increased social media following and web traffic. Established Homie as a Utah
real estate thought leader.
?   Led cross-functional content marketing team.
Result: Increased blog output by 200% and organic traffic by 6%.
?   Designed and executed tests to improve real estate listing processes.
Result: Tests saw improvements from 3% to 31% in Reach, Conversion, and CPC metrics.
?   Managed Sponsorship of St. George Marathon and Silicon Slopes Summit, including branding
deliverables and in-person event activations.
Result: Increased awareness in a key market and generated over 150 sales leads.
?   Managed content and advertising partnerships with KSL and Deseret News.
Result: Added 3% incremental traffic growth and $20K in incremental revenue.
?   Managed more than 20 PR projects.
Results: Delivered over 69 million PR impressions. Helped Homie earn Best in State, Inc.
5000, Top Workplaces, CMO of the Year, CEO of the Year, and other prestigious awards.
?   Managed $100K sponsorship with the Utah Jazz.
Results: Generated approximately 80 million brand impressions and 30K site visits.

Marketing Specialist - Utah/Idaho

Wrote blog posts and landing pages for an Avis Budget Group Car Rentals campaign geared
toward adventure travelers taking short-term trips.
Result: Client improved SEO rankings, asked that I be exclusively assigned to their
projects going forward.
?   Collaborated and created blog posts for content campaign for Eagle Home Mortgage.
Result: Helped increase SEO rankings for client.

Copywriter

Wrote press releases, marketing and promotional materials, print and online advertisements,
blog posts, and social media content.
Result: Increased brand awareness for company.
?   Strategized, managed, and reported on social media, advertising, and PR campaigns.
Result: Increased social media following by 21%, improved ad ROI by 11%
?   Managed a $200K ad placement budget across digital and traditional channels, leveraging
analytics to improve media buying processes.
Result: Increased brand awareness for company and improved ad ROI by 8%.
?   Built relations with media outlets and distributed weekly press releases to regional and industry publications
Result: Created value via increased earned media and brand awareness.

External Communications Specialist

Find out detailed information about Ben Hale, Managing Partner 

Ben Hale: Managing Partner 

Ben Hale: Managing Partner

Ben Hale

Halestorm Sharma LLC

Soho Food Park

HAWK AI

Homie

Big Leap Marketing

Motorola Solutions

Brigham Young University

University of Utah, David Eccles School of Business