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Art Director

Social Media & Advertising

These are a few samples from my time at Alternative Strategies. 

Logos & Branding

Web UI /UX Design

I am an innovative and deadline-driven Visual Designer with 15+ years of experience developing and generating user-centered digital/print marketing material from initial concept to final, polished deliverable.In my previous role as Art Director at Innovision Marketing Group, I was responsible for designing and developing a wide range of marketing materials for a variety of clients. I am well-versed in user-centered design principles and skilled in a variety of design software applications including Adobe Creative Cloud.My portfolio is here: <a target="_blank" rel="noreferrer" href="https://willcookart.myportfolio.com/willcookart">www.willcookart.com</a>Please reach out if you would like to set up a call to discuss future opportunities. I am seeking an innovative design team with a vibrant company culture, challenging projects, and a team of talented individuals. It&#39;s not just about the work; it&#39;s about creating something extraordinary together.

As an Art Director at Innovision, my role encompassed a range of responsibilities across different clients and industries. My primary responsibilities included:

Valley View Hotels and Casinos:
    • Generated visually appealing promotional materials, such as brochures, newsletters, flyers, and digital advertisements.
    • Designed captivating visuals for various marketing collateral to engage customers and promote the Valley View brand.

Island Fin Poké Co. and Huey Magoo’s Chicken Tenders:
    • Crafted compelling advertising layouts for print materials, including flyers, banners, and posters.
    • Designed eye-catching outdoor signage to enhance brand visibility and attract customers.
    • Implemented effective web marketing strategies to increase online presence and drive customer engagement.
    • Promoted events through various marketing channels, including digital platforms and social media.

Palomar Health Medical Group:
    • Produced a variety of healthcare documents, including Patient Forms, Patient Education Materials, Wayfinding and Signage, Safety and Emergency Preparedness Materials, and Staff Training Materials.
    • Development of informational graphics and illustrations to enhance the understanding of healthcare concepts and improve patient experiences.

Branding and Logo Development:
    • Created unique and impactful logos that accurately represented clients’ brands and values.
    • Presented branding concepts and strategies to clients, showcasing the visual elements and explained the rationale behind the designs.

As the Senior Graphic Designer at Alternative Strategies, my primary responsibilities involved:
• Designing event promotion signage to effectively promote various events.
• Creating visually engaging graphics for social media platforms.
• Developing branding elements and logos for clients.
• Illustrating and designing menus for restaurants and establishments.
Our clients included well-known local businesses such as Breakfast Republic, The Original 40 Brewing Company, Barleymash, City Tacos, and The Smoking Gun.

Senior Graphic Designer

Comic Books and Graphic Novels
• Art prep- processing pencil and/or ink roughs for lettering
• Script review and input (dividing story into panels)
• Lettering including SFX (sound effects) and any supporting graphics
• Implementing ongoing changes and adjustments from editors
• Paste up and submission for final approval
• Adhered to strict branding guidelines from companies like Disney, CBS, Sega and Hasbro.

Graphic Designer / Production Artist (contract)

• Print + web production work (i.e., manuals, sales sheets, digital banner ads) 
• Billboard design 
• Exterior window clings 
• Image archive organization 
• Creating icons/badges 
• Maintained lean + corporate design aesthetic 
• Demonstrated proficiency in Photoshop, Illustrator + InDesign



Graphic Designer (contract)

• Graphic Novel Series "Man of Medan"Story by Terry Mayo
• Roughs and character design
• Pencils / Inks
• Letters and editing
• Layout and page/panel design
• Cover (2 variants)
• Prepress
• Signings and Promotion
• San Diego Comic-Con "Creative Connection All-Stars" Panel 2018

Illustrator Layout Artist

• Magazine and newspaper ad design
• POP and In-store signage
• Packaging
• Photography shoot direction including food styling and digital image correction
• Infographics

Graphic Designer

• Ecommerce store and Responsive design for mobile devices using AdobeCreative Suite
• Liaison between clients and developers throughout the design and build process
• HTML and CSS editing
• Live testing and problem solving
• Store updates and maintenance
• Followed branding and style guides provided

Web Designer Project Manager

Find out detailed information about William Cook, Art Director in San Diego, CA

William Cook: Art Director in San Diego, CA

William Cook

Social Media & Advertising

Logos & Branding

Web UI /UX Design

InnoVision Marketing Group

Alternative Strategies

IDW Publishing Inc.

Chuze Fitness

TPub Comics

Garden Fresh Restaurant Corp. (dba Souplantation & Sweet TomatoesRestaurants)

Zoovy

Collins College of Design and Technology

University California San Diego