Bike

Lifestyle

Outdoor

Snow

Cycling

Road

Cyclocross

Mountain

Gravel

Head of Brand Creative

I’m a strategic creative who can define direction and put it into action. I believe in continually striving to find the best process for a team and streamlining communication between departments and stakeholders.

My professional value is in creative direction and brand evolution but I’m also:

• A leader
I’m fueled by channeling a team’s energy to work together for a common goal. 

• Finding solutions
Internally, externally, cross-functionally. 

• Proactive
Anticipating the next move.

• Connecting the dots
Weaving the threads of the brand story through multiple channels.

• A User Experience advocate
It’s all about the customer needs and expectations. 

• An athlete
I balance a creative mind with an active life.

Expertise: Creative Direction, Art Direction, Brand development, Graphic Design, Web Design, Logos, Illustration, Bicycle Industry, Outdoor Industry

• Evolved the look and feel of the brand by developing a new logo, brand color palette, packaging, and font family
• Developed a Brand & Style guide that was the handbook for the brand refresh
• Implemented a standard of inclusion for photography and models
• Wrote the brand beliefs
• Creative direction for four product campaigns

• Creating meaningful ways to tell stories across channels
• Developing and implementing brand guides and standards for three brands
• Collaborating with creatives and departments including photographers, copywriters, social, video, digital, retail merchandising, packaging, displays and trade show materials
• Evolving efficient creative process, work flow and team management
• Mentoring and developing a team of designers

Senior Art Director


Focused on brand storytelling via Email, Guides, and Landing Page experiences. Managed a team of four designers.

•  Photoshoot direction
•  Rebranding team exploration for Backcountry
•  Annual gift, and other miscellaneous Product Guides
•  User experience exploration and mocks for multiple projects
•  Special landing pages for new products
•  Corporate presentations, internal and external
•  Email design

Concentration on repositioning the Giordana brand to appeal to a younger demographic by focusing on tone of voice for email, website, social, and catalog in additional to model selection, and photo direction / styling for catalog, social, and website.

Find out detailed information about Lynda Maldonado, Head of Brand Creative in Park City, UT

Lynda Maldonado: Head of Brand Creative in Park City, UT

Lynda Maldonado

Jaybird Sport

ZAGG

Backcountry.com

Gita Sporting Goods