* Developed current roster and successfully cultivated working relationships with artists.
* Originated the production of Lace signature series pickups.
* Influential Bands signed; Mastodon, High on Fire, Soulfly, Neurosis, Converge, Dimmu Borgir, Red Fang, Kylesa, Nothing More, Stick to Your Guns, Shawn Stockman (Boyz II Men) and Wino (solo).
* Responsible for setting up new dealers and generating daily lead consumption.
* Supervised order entry, tracking, packaging, shipping, receiving product and follow-up customer service for artists and dealers.
* Initiated key advertising and sponsorship relationships with print, record labels and event organizers. Including Decibel Magazine, Psycho CA Fest and The Music Experience.
* Oversaw the Lace website www.lacemusic.com and social media sites https://www.facebook.com/lacepickups
* Monitored production schedule planning and line management.
* Partnered with marketing department in designing and composing email blasts, ads, production schedule planning and production line management;
* Coordination of product, equipment, booth set-up/tear-down and attendance to all trade shows all over the United States.