Andrew Pasquella

Andrew Pasquella

Director of Marketing and Communications

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Summary

Specialization within the Outdoor Retail and Organic Food Product industries. Extensive experience across multiple skill categories for a holistic view of company needs and how to achieve them; with a concentrated focus on marketing, communications, and copywriting.

Marketing and Communications specialties include:
Manage all press/media/communications related outreach and response
Oversee email broadcasts (new product, B to B notification, consumer newsletter, press releases)
Develop and manage relationships with editors and writers
Manage and approve all social media imaging, copy, campaigns ensuring brand voice and aesthetic
Brand partnership in similar DNA to elevate house brand
Create and manage Content Collaborator and Influencer Program that includes writers, photographers, filmmakers, social media personalities, and celebrities
Trade show planning and strategy
Ecommerce strategy from brand story, email drip, user experience, ads campaigns, and more

Copywriting specialties include:
Following, managing, and building upon brand voice and guidelines
Strong email broadcasts
Product copy (follow product development while working with engineers and designers) for web retail
Website descriptions, slider tags, and other copy
Write press releases for worldwide territories
Track and approve product questions and answers with sales teams
Ensure proper brand voice and messaging across all customer service platforms

Recent achievements:
Partnerships with: Huckberry, Dometic, Best Made Co, Iron and Resin
Development of media program which continues to result in multiple national media placements (online and print)
Measurable increases in organic web traffic directly from press efforts
Measurable increase in driven sales
Higher email open and click rates
Relationship building with top outdoor content collaborators including: Chris Burkard, Alex Strohl, Benjamin Hardman, Forrest Mankins, Samuel Elkins, Shayd Johnson, etc
Double social media following and engagement

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