Molly MCWHINNIE

Molly MCWHINNIE

Brand Marketing and PR Professional

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Summary

Dynamic leader who drives integrated brand, marketing and communications programs from concept through execution—successfully generating awareness, consumer engagement and media coverage. Accomplished in developing and implementing strategic plans across matrix organizations. Extensive experience in creating and executing omnichannel programs that include events, website and online marketing, in-store promotions and social media.

Expertise in orchestrating cross-functional initiatives that deliver value to both customers and the business. Rallies people around a common vision and inspires them to do their best work. Partners with a wide range of teams—product, retail, creative, legal, financial, visual merchandise—to deliver cohesive and impactful programs.

Skilled networker, relationship builder and collaborator with colleagues, C-level executives, customers, agencies and direct reports. Passionate about mentoring colleagues to help them develop skills. Highly effective communicator who drives change through influence and persuasion.

Known for being detail-oriented, collaborative and a high producer with a strong work ethic—to make things happen.

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