For the last 8 years, I have been responsible for all digital & social media marketing efforts for brands like Pabst Blue Ribbon, Audi of America, among others. These efforts include a holistic marketing execution—ideas to implementation—for all owned, earned, and paid digital initiatives. My ability to develop ground-up channel strategies, maintain strong brand partnership relations, manage major campaigns/projects, and engage various social communities, enabled these brands to establish a strong presence and achieve success in the digital space. Anyone who understands social media recognizes that it is a 24/7 type of gig; I embrace it because I love it.
??Additionally, I am a professional editor with four years of publishing experience and ten years of journalism experience. Most notably, I was the associate editor and lead automotive writer for Robb Report, responsible for creating and assigning all automotive content for the magazine and website.
The very best stories come from those who are able to create the most compelling narrative. I have a strong passion for seeking a captive audience and am constantly looking for innovative ways to improve my industry and community.
Specialties: digital, social media, marketing, CRM, SEO, editing, storytelling, automotive, CPG, eComm, retail planning, content management, client relations, public relations, trade shows, web site production, workflow analysis, advertising