Bike

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Health & Fitness

Photography

Action sports

Movies

Digital Content & Merchandising - DC Shoes

Professional with extensive knowledge of the retail, footwear and action sports 
industries. Experienced buyer, market researcher and consumer behavior analyst. 
Digital Marketing, eCommerce, social media and all things digital. Proficient in 
Microsoft Excel, Google Analytics, Search Engine Optimization (SEO), Search Engine Marketing (SEM), User Experience (UX), HTML5, CSS and JavaScript. 
Fluent in English, Portuguese and Spanish.


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• Oversee the management of site content and functionality for US (English and Spanish) and CA
• Development of landing pages for global launches using Backoffix and Sales Force
• Create and maintain a detailed execution calendar for new merchandise releases and promotions
• Work closely with social media, email marketing, CEM teams to execute strategic plan to drive online revenue and provide an outstanding customer experience
• Manage strategy and optimization of online content, including landing pages, banners, weekly site updates, and taxonomy for desktop and mobile site
• Lead effective website updates and merchandising strategy by analyzing consumer behavior, category reports, search terms & Key Performance Indicators
• Load and maintain the full product catalog from product descriptions, product metadata, and pricing
• Coordinate US ecommerce photoshoots and assist in catalogs shoots for all regions
• Review and provide input on ecommerce buys
• Forecast, track and analyze competitors and trends in the marketplace
• Increase total website sales and gross profit by improving KPI’s through key merchandising strategies

•	Assist clients with Shopify and Google Analytics set up.
•	Provide initial training of SEO, Google Ads, social media, competitive analysis and project management with an emphasis on e-commerce websites for small businesses. 
•	Analyzed data, the possibility of growth progression and forecasted future trends. 
•	Overview client’s campaigns, keyword research, on page and off page SEO, local SEO strategy, analysis and reports. 
•	Merchandising strategy: product selection and presentation, photo editing, through search, sorting, filtering and promotions. 


    Digital Marketing, SEO and eCommerce Consultant 


•	Build data analysis, visualizations, quantitative and qualitative research to strategically frame and validate growth opportunities, including current insights and trends on consumers, retailers, and competitors.
•	Oversee all eCommerce and digital marketing efforts, from user experience, web development and online marketing campaigns, to drive increase online brand presence and revenue. 
•	Analyze acquisition through SEO, increasing the quantity of qualified leads 
•	Inspect all aspects of marketing, including email, search, display, branding, PR and promotions, providing direction on marketing strategy, social media, new customer acquisition and retention.


eCommerce & SEO Analyst – Freelancer 

•	 Explored advanced techniques for understanding users, analyzing traffic sources, and improved site engagement and conversions.
•	Tracked eCommerce’s KPIs measured micro and macro conversions, improving marketing decisions. 
•	Responsible for merchandising selection, product performance analysis to identify optimization opportunities. Coordinated photoshoots and photograph retouch. 
•	Analyzed data, the possibility of growth progression and forecasted future trends.
•	Performed A/B tests, made necessary changes or additions to website structure and products display accordingly to drive conversion, sales and user experience.


eCommerce Analyst / Merchandiser 


•	Worked extensively alongside marketing, UX, design, merchandising, product and engineering to develop robust SEO tactics with an emphasis on new customer acquisition, while also focusing on increasing long-term customer retention.
•	Performed SEO audits to identify areas of improvement on the website.
•	Aligned with buyers and planners to establish product and sales projections based on organic trends.
•	Increased brand awareness and generated qualified leads through the company’s blog, Facebook, Instagram, Twitter. Applied organic and PPC tactics to increase leads, traffic, CTR and improved SERP rankings.
•	Developed content marketing strategies and led the promotion tactics for company’s website. 
•	Delivered press materials including releases and interviews.


Online Marketing & Media Relations 

•	Managed over forty international and domestic accounts (skate goods, footwear, apparel, and accessories)
•	Ordered merchandise, negotiated contracts with suppliers’ companies.
•	Developed seasonal sales studies for each store, assortment planning, analysis and reporting category, brand, SKU and POS data for recurring weekly and monthly reports.
•	Assisted with annual sales planning with cross-functional team and forecasted process by sharing knowledge of the category, customers, and trends.
•	Built relevant reports that delivered in-depth POS data analysis, identifying selling trends, consumer behavior and sales opportunities for individual stores.
•	Maximized sales, inventory productivity and gross profit. 
•	Collaborated with the company’s cross-function teams (eCommerce, Marketing & Social Media, Business Intelligence).
•	Extensive knowledge of international trade and customs brokerage.

Merchandise Buyer

•	Interviewed, recruited, trained and supervised sales team of ten employees and accounted top tier ta-lent.
•	Met sales goals by training, motivating, mentoring and providing feedback to sales staff.
•	Analyzed KPIs and POS data weekly, oversaw products sales, pricing and inventory. 
•	Sales team met all sales goals within my two years as manager.
•	Maze became the premiere retailer in the skateboarding and streetwear industry in Sao Paulo, holding more than thirty international and Domestic accounts. 
•	Maze expanded to eCommerce and opened its first physical location in 2008, ‘Maze Limited’ dedicated to sneakers and urban fashion.

Flagship General Manager 

Find out detailed information about maila silva, Digital Content & Merchandising - DC Shoes in Huntington Beach , CA

maila silva: Digital Content & Merchandising - DC Shoes in Huntington Beach , CA

maila silva

Boardriders Inc

Self Employed

The Berrics

Maze São Paulo

Maze São Paulo

Maze São Paulo

Maze São Paulo

Santa Monica College

University of Barcelona

University of Sao Paulo