Fashion

Lifestyle

Streetwear

Freelance Photographer

•	Uses artistic and technical skills to capture the experience of an event through photography.
•	Delivers photos that exceed the client’s expectations for event coverage.

•	Designed window marketing that sold 37% more of that specific product over the year prior.
•	Designed sale marketing that provided an exact price of product with the percentage off.
•	Created marketing for spinner fixtures which increased sales.	
•	Quickly evaluated and recommended other designs to reverse negative sales.
•	Provided visual merchandising solutions through innovative and creative problem solving graphically.
•	Developed merchandising standard guides in Creative Cloud that influenced KPI’s every week and increased sales.
•	Partnered with buying and planning teams to ensure company strategies were being executed.
•	Created a wall of specific product that increased the sales by14% over previous year.
•	Merchandised to coincide with the company’s DNA and encouraged brand advocacy.

Graphic Designer & Visual Merchandising Specialist

•	Designed the 2016 graphics for the holiday windows that were seen throughout the country.
•	Created feature and benefit graphics that were in all the stores.
•	Designed a poster that was specifically for the World Trade Center store.
•	Created sale poster for stores and sent documents to print.
•	Collaborated with team to ensure all messages were correct on collateral.

Freelance Graphic Designer

•	Created a 100 – 130 page visual merchandising guide from concept to completion on a monthly basis to be distributed nationwide.  
	Specific responsibilities included designing the layout, taking the photographs, implementing the text, photoshopping images for windows and interior 
	of store, and sending it to print.  It is followed up by weekly directives to maintain look and increase sales.
•	Designed collateral for district manager conference that kept to the brand of the company.
•	Worked well under short deadlines and efficient at time management.  The deadline for the merchandising guide decreased by 2 days and the same 
	quality was still provided while deadlines were still met.
•	Collaborated with the Creative and Marketing Team on specific in-store marketing campaigns, as well as assisting in the implementation of those campaigns.

Graphic Designer

•	Used artistic and visual design sense to optimize the styling and aesthetics of the merchandise layout.
•	Designed displays that were approved by the buyers to be used as the product layout in all 75 stores.


Store Visual Merchandising Manager

•	Designed over 30 unique client logo concepts based on research garnered from Internet searches.
•	Authored descriptions of client logos designed by the art director.  The descriptions were published in the book 100 Visual Ideas — Logos & Letterheads 
	by Matt Woolman ©2008.

Junior Graphic Designer

Find out detailed information about Alicia Carlton, Freelance Photographer in Boston, MA

Alicia Carlton: Freelance Photographer in Boston, MA

Alicia Carlton

Alicia Carlton Photography & Design

Crocs

Samsonite

J.Jill

The Paper Store

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Gibbs College

Rhode Island College