Shane is one of the leading Management Consultants in identifying and accelerating Strategic Growth Initiatives. For two decades he has led diverse revenue initiatives as a CEO, CRO, Partner, and Consultant. Most recently; in the last 48 months as a Partner with Altus Alliance, Shane has led Business Development engagements in multiple verticals of B2B and B2C. Beginning with a methodology in Advanced Brand Strategy and leading the implementation of creative tactics which spark sustainable growth. He has been acting President of a National Marketing & Creative Firm, to Head of Global Sales in Outdoor & performance, to leading ecommerce initiatives. Specialized skills in integrating multiple revenue channels and removing conflict i.e. B2B and D2C Integration.
A glimpse of his fluent strategic approach starts by discovering what substance lies beneath the brand identity. Dissecting the now, followed by the Brand Evolution Strategy often prompting a slight iteration of the M & V. Creating new relevance and authenticity in content and messaging that entertains, educates, and engages its most important people—whether they are customers, stakeholders, associates, or members of the public.
With deep expertise in bought & earned media and in all things digital, the Marketing
Strategy is perfected for alignment with the Revenue Strategy and Team. Delivering new campaigns that present a holistic brand experience shared across interactions, be it in person, social, editor, events, or online. "The injection of why and the thrill factor of a Brand".