Bike

Snow

Well organized individual who strives to take ownership & get to the right answer. Passionate about
eCommerce strategy, brand marketing, and is proud of excellent time management. Have a strong finger on
the pulse of the outdoor industry, specifically the bike and winter sports world, but open to new opportunities.

Developed the marketing promo calendar for Competitive Cyclist, Backcountry's cycling-oriented site,
utilizing historical data and market trends.
• Implemented the marketing strategy across all digital channels to promote campaigns and promotions.
• Analyzed and tracked internal sales & search results fiscal week basis.
• Set KPIs to adhere campaigns results for various digital channels.
• Facilitated cross functional communication between Merchandising, Creative, Email, Performance
Marketing, and Tech Production teams to maximize revenue through campaigns.
• Delivered campaigns that began as initial concepting to final products that were used through all digital
channels.

Associate Planning Brand Manager

Developed the marketing promo calendar for Backcountry's liquation site, Steep and Cheap, utilizing
historical data and market trends.
• Building and maintaining the site's front-end appearance of which brands or campaigns to be featured.
• Visual Merchandising of the featured products within each campaign and what creative assets to use.
• Developed brand moments and recommended the email strategy.
• Collaborating with the merchandising team to align on proper inventory liquidation.

Associate Brand Manager

Manage a book 2,000+ unique customer accounts, while maintaining an authentic connection to sell
custom mountain and road bikes, skis, backpacking gear, and any outdoor accessory in between.
• Connect with customers on a personal level at activation events to drive brand image.
• Maximize revenue through incremental sales.

Gearhead / Customer Account Manager

Find out detailed information about Connor Johnson,  in Bend, OR

Connor Johnson: in Bend, OR

Connor Johnson

Backcountry.com

Backcountry.com

Backcountry.com

Gonzaga University