Fashion

Lifestyle

Outdoor

Streetwear

Triathlon

Yoga

Health & Fitness

Lead new business development and manage CPG strategy for portfolio of 25+ partners accounting for over $13M in annual royalties. Brands include: Cinnabon, Auntie Anne's Pretzels, Carvel Ice Cream, Moe's Southwest Grill and more.
Delivered 24 new SKUs to market through growth with current and new partners accounting for over $3.5M in additional royalty revenue alone. Includes signing of blue chip food licensee that created the first nationwide brand exposure opportunity for a regional brand.
Built strong foundation for CPG growth and solidified long-term partnerships through strategic positioning, cross functional team leadership, integrated marketing tactics, brand management, new product development, successful contract negotiations and strong relationship-building skills. 
Consistently delivered budgets within +3% of actuals as a result of strong business acumen, robust financial oversight and clear partner collaboration

Director CPG Licensing and New Business Development 

Managed e-commerce CPG program through development of e-com sites, unique product creation and activity for beer brands including Miller Lite, Coors Light, Blue Moon and High Life Amy more. 
Launched 4 e-commerce sites within 5 months. Managed on-going marketing efforts including SEO/SEM and developed unique merchandise offerings for sites that fit within strict brand guidelines.
Left position due to company being acquired and constant restructures.


Ecommerce Marketing Manager 

Protected corporate trademarks, increased brand exposure and generated profit by licensing Caterpillar trademarks for use on merchandise marketed to the general public and company dealers.
Managed 13 global and 5 South American licensees accounting for over $8M in royalties per year.  Solved conflicts and communicated benefits of using licensed products to global partners through influence and partnership.
Implemented strategic business plans including goals, budgets, critical success factors and communications with partners. Also launched an etail site in Chile- the first international CPG site done by the company- which saw over $300K in sales in the first year for lifestyle footwear, luggage, accessories and clothing. 
Negotiated business terms, led contract preparation and managed product development for wearables, promotional, collectibles, machinery and hard goods.  Led team in number of partners managed by double.

Program Manager Trademark Merchandise Licensing 

Created strategic initiatives and supervised daily activities for clients of media placement firm while contributing overall growth and profitability of a $28 million dollar client base.
Developed and executed strategic sales plans to maximize client revenue and established growth objectives for corporate budget. Solidified previously volatile client relationships to ensure satisfaction and create new sales opportunities.
Implemented innovative industry product throughout company that as a result became primary corporate sales objective due to massive potential in an otherwise stagnant product set.  Established performance, placement and financial measures for company-wide execution.  ?


Account Development Manager 

Drove wholesale sales and operating income for products generated by Home Improvement categories of Disney Consumer Products through retailer, product, property and consumer segments. New position in same company.
Managed portfolio of 13 licensees for home products including paint, patio furniture, playhouses/sets, decor, flooring and window. Responsibilities included contract negotiation, reviewing/approving product submissions, business development, forecasting and promotional initiatives.
Analyzed account (licensee and retailer) business performance and developed growth objectives aligned with Disney Consumer Product brand initiatives.
Developed and introduced new and innovative home products by presenting product lines and designs to retail accounts, seeking best in class licensing partners to develop market strategies and business plans for various franchises such as Disney Princesses, Hannah Montana, Disney Fairies and High School Musical among others

Category Manager 

Managed creative and strategic direction of flagship brand and implemented key initiatives for global division development including case studies, financial models and strategic partnerships.
Established brand extensions and growth through partnerships with key business units including ESPN X-Games, ABC, Radio Disney, Adventures by Disney, Disney Programming considering common goals, timing, mobility and external perception among other factors.
Engaged business leaders in a variety of strategic efforts such as implementation of market trends, metric development, benchmarking, development of long term goals and recommendations for opportunities and improvement.
Created internal marketing programs to educate, inspire and increase awareness of corporate responsibility programs through marketing campaigns, signage, advertising, experiential marketing and web reaching over 130,000 employees.
Built framework of and maintenance for five corporate websites.

Sr. Marketing Representative Brand and Program Development 

Relaunched and developed creative look and feel for 12 national liquor brands as well as maintenance of over 10 other brands thru online focus groups, label redesign, and new promotional campaigns.  
Coordinated department functionality and scheduling of all new product and extension launches, 51 total, as member of the first New Product Implementation Team thru the design and implementation of project guidelines within Microsoft Project.  
Managed several creative agencies in developing advertising campaigns for various national brands. Also responsible for purchasing all promotional materials including print, clothing and specialty items and maintaining inventory to meet demand and budgets.
Developed nationwide holiday and various regional promotions by coordinating sales projections, purchase of raw materials, production of liquor, packing and delivery costs for national sales force.


Group Marketing Manager 

Find out detailed information about Sara Hays,  in , GA

Sara Hays: in , GA

Sara Hays

FOCUS Brands

MillerCoors

Caterpillar

Marquette Group

The Walt Disney Company

The Walt Disney Company

Luxco

University of Illinois at Urbana Champaign