Creative Agencies

Fashion

Lifestyle

Music

Swim

Tech

Yoga

Health & Fitness

Board Member

15 plus years of experience in marketing, brand management, lead generation, media buying,
SEO and social. Proactive project manager with strong contacts across several verticals that
help make an impact for clients.

*   Leveraged Google Adwords and Analytics to drive traffic at the lowest CPA.
*   Drove all marketing for successful Kickstarter campaign for AryaBall, a 5-in-1 sports ball and bat
to help kids enjoy less screen time, and more green time. Hired VA to find contacts of journalists
covering similar or competing products. Outreach to mommy bloggers resulted in coverage by
over a dozen outlets and feature on Today Show.
*   Drove traffic to LifeGoesPOP.com via social media campaign focused on gifting celebrities.
Snaps and IG stories of Joe Jonas, Snoop Dogg, Jamie Foxx, Hailey Baldwin, and others opening
their PillowsPOPS spiked brand awareness and sales. Campaign further led to coverage in STAR
magazine and Daily Mail.
*   Branded, conducted market research and worked to secure licensing for BakerBuddy, TILTD,
KLEAN and BALNCD.

Marketing Manager Consultant

*   Managed all HCC scholarship inquiries from county high school and colleges.
*   Collected and organized all required assets of student applications to share with fellow board
members to select scholarship finalists.

*   Developed multi-channel strategy and execution plan to support assigned MSP, Nursing and Allied service lines that flowed into the Strategic Accounts Management division.
*   Led team of passionate designers, engineers and copywriters to create several microsites for
$150M+ Client RFPs and Pre-RFPs on time and on budget.
*   Established strong relationships with sales and account teams to develop marketing
communication with clients.
*   Project managed multiple client lead generating and nurturing webinars, which jump-started
email drip, organic and paid social campaigns through various digital platforms.
*   Brainstormed, storyboarded, scripted, produced and edited videos for company website.
*   Worked with prominent video agency to produce custom clinician testimonial videos.
*   Provided marketing oversight on all social and email campaigns for CNO Academy I &II and The
Center for Advancement of Healthcare Professionals division.
*   Provided support and graphical assistance to Sales team with client decks and QBR's.
*   Developed pre- and post-tradeshow marketing communication and campaigns.

Client Brand Manager

*   Increased website traffic by 12-17% each month using inbound marketing techniques.
*   Monitored brand ambassador performance, including developing performance improvement
plans and recommending incentivized awards.
*   Promoted Auto Warranty, Data sales/purchase, Direct Mail and other digital services.
*   Represented company at conferences and trade association meetings.
*   Identified and brought on new individual and business vendors.

Marketing Manager

Cultivated and upheld professional relationships with vendors, negotiated contracts, upheld
OLA Best Practices / Compliance Regulations and monitored performance.
*   Defined and tracked campaign effectiveness and adjusted strategies accordingly.
*   Traveled to nationally recognized events (ASW, CFSA, LeadsCon) to meet with customers.
*   Monitored lead flow and daily conversions to prevent excessive posting or fraud.

Affiliate Marketing Director / Project Coordinator

*   Generated over $2.2 million in revenue over the course of 2 and half years.
*   Recruited and individually managed 500+ affiliates.
*   Responsible for placing and testing publisher pixels.
*   Coordinated booth during Affiliate Summit West and East 2010 and 2011.

Director of Marketing

Executed CPA campaigns with all assigned and self-profiled web portals, email lists, search
engines, affiliate marketing partners, and lead wholesalers.
*   Directed IT team in designing HTML graphic creatives for campaign launches.

Business Development Manager

Managed three-person team to drive online marketing initiatives for various company portals
through CPL, CPM and CPC buys.
*   Prospected and negotiated high volume media agreements with mortgage and insurance
related websites.

Find out detailed information about Poolak Forutanpour, Board Member in Carlsbad, CA

Poolak Forutanpour: Board Member in Carlsbad, CA

Poolak Forutanpour

The Brilliant Co

Health Care Communicators of San Diego

AMN Healthcare

US Direct

LightSword Media

SimplyInk.com

LeadCreations

ZipSearch

California State University

University of California