Leslie Byron

Summary

Fashion Executive with proven track record of leading established brands to profitability and for launching highly profitable new brands. Success in better branded,private label, sustainable sportswear: woven, knit, active, intimates, accessories, leather goods. Accomplished leader of merchandising, product development, creative design, technical design, fabric development. Known for delivering immediate impact and mentoring exceptional teams.

Responsible for the original launches of both Lauren Ralph Lauren and Jones New York Signature brands, growing
each brand to $500M and $250M respectively.

Responsible for re-launch and successful expansion of the Anne Klein and Rafaella brands, resulting in increased
revenue on average of 20% year over year.

Launched new knitwear division of Beach Lunch Lounge resulting in first season sales of $5M wholesale, exceeding
planned budget of $2M. Created recycled, sustainable fabrications from base fiber source for knit and woven.

Launched Denim with Benefits and Weekend divisions for Perry Ellis International, adding $20M in top line sales and creating key replenishment program.

Proven DtoC experience including development of Lark & Row program for Amazon private label, execution of
web platform for Rafaella at Perry Ellis International and launch of e-commerce site for Beach Lunch Lounge.

Unique ability to attract, identify, retain, and develop top talent. Sought out by previous team members for new
opportunities.

Strategic leader consistently recruited for new roles based on reputation and ability to deliver results.

Connections